Visit Happi Magazine
at Booth A48

New Formulations, Ingredients and Concepts from BASF


Visit stand 803 for hair, skin and color cosmetics solutions.

BASF (stand 803) will showcase new ingredients, formulations and concepts for use in color cosmetics, hair care and skin care at NYSCC Suppliers’ Day. For example, Micro-proteins for natural hair strengthening and rejuvenation provide healing properties to damaged hair while fulfilling the demand for alternatives to the animal keratin protein. A 3D molecular network of biopolymers, control release a moisturizing complex on both scalp and hair. 

A Hair Care Texture kit pushes the envelope on traditional textures and formats; and powerful bio-actives help strengthen the structural components within skin layers for youthful skin appearance. New pigments from the Colors & Effects brand will also be displayed, including a nude or skin tone shade effect pigment with excellent chromaticity and lightness. Other new pigments include an intense magenta interference effect pigment with exceptional chroma and brilliance; and pigments in the metallic bronze and copper family which provide clean, brilliant colors with high sparkle characteristics.

More info: BASF, Tel: 800-526-1072; Email:; Website: