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Chione Electric Fuchsia SF90D from BASF Colors & Effects


Learn more at stand 133.

BASF Colors & Effects’ (stand 133) newest product is making a statement in the cosmetic and personal care market. Launching during inCosmetics Global, Chione Electric Fuchsia SF90D won a 2019 Beauty Industry Award in the category of Best Color Cosmetics Ingredient, and it is a finalist for CEW’s Ingredients and Formulation 2019 Beauty Award.

As a bright, bold, metallic-like effect pigment that is free from organic colorants, Chione Electric Fuchsia represents a disruptive innovation advance in effect pigment technology. This product has no application limitations and can be combined with traditional cosmetic-approved colorants and effect pigments to develop unique spectrum of colors for various formats and systems. In addition, BASF Colors & Effects will also be showcasing skin care applications highlighting sustainably sourced effect pigments that help enhance individual, true beauty. Showcased products will include customizable formulas delivering instant results for natural radiance and playful, Instagrammable effects.

More info: BASF Colors & Effects; Tel: +1 248-304-4959; Email:; Website: