Aprinnova is celebrating Neossance Hemisqualane — the best performing natural silicone replacement, according to the company. It the answer to growing consumer concerns about silicone toxicity and their impact on the environment. It is derived from Bonsucro-certified renewable sugarcane and represents the next revolution in hair care. Unlike silicones, Hemisqualane penetrates the hair shaft for maximum nourishment and protection. It also offers exceptional sensory and functional performance for color cosmetics, skin care and antiperspirants. 

Visit booth 731 to discover how sugarcane is transformed into Hemisqualane, experience Aprinnova's sustainable manufacturing like never before through the Future of Clean Cam App — the only augmented reality app to bring Aprinnova’s booth to life, and don't miss the special presentation "From Renewable Sugarcane to Silicone-free Haircare" on Thursday, November 11 from 3:00-3:25PM at the Presentation Theater. Visitors will also have the chance to experience various silicone-free prototypes for nourishing haircare, silicone-free makeup, and D5-free antiperspirants and deodorants.