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601 Fritz Drive, Coppell, TX, USA
*All sales figures and related information presented in this report are based on data from the previous calendar year.
• Todd Woloson, chief executive officer
Splash body care
Naterra International owns Tree Hut, Baby Magic and Body Drench. It has added a fourth: Splash, a new line of body care for kids.
The company’s popular Tree Hut brand has been betting big on sports—specifically sports fans. It booked a 30-second TV commercial during Super Bowl LX and was named the exclusive body scrub brand of the University of Connecticut women’s basketball team.
Last September, Naterra International commissioned its $120 million manufacturing and distribution facility in Fort Worth, TX.
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