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200 Providence StreetP.O. Box 1007, , West Warwick, RI, 02893-0907, US
By: Tom Branna
Bar soap sales are stagnant, but body wash revenues are up. All in all, the cleansing category held its own in 2002.
Health concerns have consumers washing up more than ever. Soap marketers offer options for a public that insists o a more thorough clean.
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