Viscosity modifiers play a major role in the sensory experience of the user when it comes to shampoos as well as hair styling products. However, choosing the right ingredients can be difficult with evolving regulations and the demand from consumers for more bio-based alternatives. Xanthan gum is a naturally occurring, biodegradable polymer with qualities uniquely suited for numerous hair care applications. With xanthan gum, formulators can meet the requirements for natural shampoos without a negative impact on product performance. We will demonstrate the benefits and versatility of xanthan gum by highlighting its effectiveness in both a sulfate-free shampoo and styling product.
Xanthan Gum’s Unique Chemistry and Benefits
Xanthan Gum in Hair Care Applications
Cameron Whitney, Market Development Manager, Jungbunzlauer
Skin care is the leading category in the natural preservatives market. In the midst of the COVID-19 pandemic, preservation has become a discussion topic; namely, natural preservation and its efficacy. In addition, trends like the language shift from “natural” to “sustainable” have affected the way consumers evaluate personal care preservation.
While feel and sensory remain important to the consumer when purchasing personal care products, the need/want for effective and safe ingredients is driving consumer behavior. The term “effective” is paving the way for new formulations. As consumers flock to products that are proven to work, backed by science, preservation chemistry will be top of mind. Acme-Hardesty offers a solution to preservation challenges through our partnership with Sharon Laboratories and their green, new ingredients.
In this webinar, we will explore the challenges of finding the right preservation system and how to incorporate green preservative technologies into formulation while maintaining efficacy.