This newest venture has been driven by the same attention to detail and craftsmanship found in Oscar de la Renta’s beloved Alibi handbag, which serves as inspiration for the bottle design. The timeless, structured silhouette of the bottle is accented with a reimagined gold clasp drawn from the iconic handbag. The feminine blush color of the parfum provides an elegant contrast to the strong design elements.

“Our vision for the Alibi fragrance was to express the evolution of the Oscar de la Renta woman, and the duality of her modern femininity; chic and sensual yet empowered.” Laura Kim says. “The world evolves, and Oscar always told us to evolve with it.”

For the scent, Takasago Senior Perfumer Catherine Selig wanted to create “a captivating duality of free spirited floralcy contrasted with feminine sensuality.” The fragrance opens with a fresh citrus accord of Mandarin and Ginger Blossom, creating an immediate sense of intrigue. At the heart of the fragrance, the mystery deepens with elegant Vanilla Orchid and Heliotrope. Sensual Musk, Praline and Amberwood combine at the base to create unforgettable silage.

To capture the essence of Alibi Eau de Parfum, Kim and Garcia chose to collaborate with house muse Irina Shayk and top fashion photographers Luigi & Iango. Shot at the renowned Soho Grand Hotel penthouse, the print campaign features a dazzling Shayk in Oscar de la Renta couture. Terrace and interior photos are set against dramatic views of the Manhattan skyline.
 

“Irina has been able to capture the spirit of what we have begun to rediscover at Oscar.” Fernando Garcia says. “Her confidence, wit and sensuality are things we always felt inspired by and knew she was the perfect encapsulation of the new Oscar.”