Laura Geller Beauty is unveiling its latest campaign, “Let’s Get Old Together” — with a light-hearted film that tackles ageism and society’s anti-aging fixation head on with legendary supermodel, actress and author Paulina Porizkova. 
 
Coming off the heels of working with Emmy-nominated actress Fran Drescher, Laura Geller Beauty is continuing to celebrate the beauty that comes later in life. “We want to make all women feel beautiful and worthy whether they’re 19 or 90,” says veteran makeup artist and brand founder Laura Geller. By casting Paulina, aged 56, the brand continues to offer a refreshing alternative to the status quo.
 
The new film showcases Paulina in several scenarios looking sexy, experienced and powerful, shattering common biases that are tied to women and aging. Having started her career with Sports Illustrated at age 18 to now normalizing aging in the public eye, Paulina is a brand ambassador that naturally embodies Laura Geller Beauty’s mission. 
 
Since its inception, the brand has championed the value of older beauty—born out of Laura’s devotion to creating makeup for real women. In 2021, Laura Geller Beauty made the bold decision to exclusively feature women over 40 in all of its marketing and social media messaging.