Palm Desert, CA
Sales: $1.3 billion
Sales: $1.3 billion (estimated) for cosmetics and personal care products. Corporate sales: $1.8 billion.
Key Personnel: Bill Guthy, co-founder; Greg Renker, co-founder; Kevin Knee, co-president; Ben Van de Bunt, co-president; Lenny Lieberman, chief executive officer, Lieberman Productions.
Major Products: Cosmetics and personal care brands including Proactiv Solution, Principal Secret, Youthful Essence, Sheer Cover, Meaningful Beauty, Natural Advantage, In An Instant, Wen by Chaz Dean, Scalp Med.
New Products: Proactiv Clear Purifying Mask.
|Proactiv is just one of the leading beauty brands marketed by infomercial maker Guthy-Renker.|
But wait—there’s more! The Guthy-Renker duo got its start back in 1987 when it used Hall-of-Fame quarterback Fran Tarkenton to promote the “Think & Grow Rich” series of books. After deciding to gain control of their infomercial operations, G-R added inspirational speaker Tony Robbins and his “Personal Power” series to its roster.
G-R’s entry into beauty began in 1991 with the launch of Principal Secret. Since then, the company has teamed up with a variety of celebrities, including Judith Light, Cindy Crawford and Jessica Simpson, to roll out a wide array of beauty products. In fact, 75% of G-R’s annual sales are derived from beauty care products, according to industry sources.