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    Top Companies Report

    9. Coty

    ...

    07.07.09

    New York, NY 10016
    212.479.4300
    www.coty.com
    Sales: $4 billion



    Sales: $4 billion for the year ended June 30, 2008.

    Key Personnel: Bernd Beetz, chief executive officer, Coty Inc.; Peter Harf, chairman, Coty Inc.; Sergio Pedreiro, chief financial officer; Michele Scannavini, president, Coty Prestige; Hans-Renato Semerari, president, Coty Beauty; Darryl McCall, executive vice president, global operations, Coty Inc.; Géraud-Marie Lacas- sagne, senior vice president, human resources.

    Major Products: Coty Prestige—Fragrances, toiletries, color cosmetics, skin care, sun care and personal care products marketed under a variety of brand names. Prestige brands include Baby Phat, Balenciaga, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, Joop!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood. Beau-ty brands include Adidas, Aspen, Astor, Celine Dion, Chupa Chups, David & Victoria Beckham, Desperate Housewives, Esprit, Ex’cla.ma’tion, Halle Berry, Isabella Rosselini, Jovan, Kate Moss, Kylie Minogue, Miss Sixty, Miss Sporty, Pierre Cardin, Playboy, Rimmel, Shania Twain, Stetson, Vanilla Fields.

    CK One Summer debuted this season.
    New Products: Del Laboratories (acquisition). To be launched: Faith Hill fragrance (Fall 2009), Daisy by Marc Jacobs, Silver Edition (Fall 2009).

    Comments: Through astute acquisitions and licensing partnerships, Coty Inc. has achieved a leadership position in fragrance and has quickly emerged as a global leader in the world of beauty. Coty calls itself the world’s largest fragrance company, with sales rising 23% to $4 billion for the year ended June 30, 2008. Fragrances accounted for 65% of sales; followed by color cosmetics, 20%; toiletries, 12%; and skin care and sun care, 3%. Western Europe accounted for 54% of sales and the U.S., 32%.

    Coty has research and development centers in New Jersey, Monaco and Spain, and this global pool of more than 100 experts has created a range of innovative beauty products. In fact, the company boasts more than 500 patent registrations worldwide.

    However, it’s in fragrance where Coty shines brightest. In May, the company demonstrated once again that it is at the forefront of the U.S. fragrance industry when it took home six FiFi awards, including Women’s Luxe—Harajuku Lovers Fragrance: Love, Lil’Angel, Music, Baby, “G;” Men’s Popular Appeal—McGraw by Tim McGraw; Women’s Nouveau Niche—Chloé eau de parfum; Fragrance Hall of Fame—Davidoff Cool Water; Best Package of the Year, Women’s Prestige—Harajuku Lovers Fragrance: Love, Lil’Angel, Music, Baby, “G” and Best Package of the Year, Men’s Popular Appeal—McGraw by Tim McGraw.

    In a key personnel move, Sergio Pedreiro joined Coty as chief financial officer in January. Prior to joining the company, Mr. Pedreiro had been chief financial officer at America Latina Logistica (ALL), Latin America’s largest independent logistics company. Most recently, in May, Renato Semerari was appointed president of the Coty Beauty division. He replaced Has Joachim Honigfort, who retired. Prior to this appointment, Mr. Semerari had been president and chief executive officer of Sephora Europe.

    Finally, in December, Coty expanded its distribution agreement with Puig to include the Antonio Banderas fragrance lines in the U.S. Coty already distributed a number of prestige brands for Puig, including Prada, Nina Ricci, Carolina Herrera and Paco Rabanne.



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