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    Top Companies Report

    1. Unilever

    08.02.13
    United Kingdom
    www.unilever.com

    Sales: $35.9 billion

    Key Personnel: Michael Treschow, chairman; Paul Polman, chief executive officer; Jean-Marc Huët, chief financial officer; Genviéve Berger, chief science officer; David Blanchard, chief category R&D officer; Alan Jope, president, North Asia; Kees Kruythoff, president, North America; Dave Lewis, president, personal care; Harish Manwani, chief operating officer; Pier Luigi Sigismondi, chief supply chain officer; Keith Weed, chief marketing and communication officer.

    Major Products: Personal Care—Axe/Lynx, Dove, Lifebuoy, Pond’s, Rexona, Signal, Close-Up, Sunsilk, Lux, Vaseline, Tigi. Household Care—Persil/Omo, Cif, Comfort, Domestos, Sunlight, Radiant, Surf, Snuggle.

    New Products: Personal Care—Timotei Organic Delight, Axe Anarchy, Vaseline Spray & Go, VO5 Choppy Cream Wax, Extreme Style Matte Definition Spray and Give Me Texture. Household Care—Domestos Extended Germ-Kill and Germ Blaster, Cif Acifizz, Comfort Bright Colours and Bright Whites, Surf 2X Concentrate; Sunlight Turbo.

    Comments: The world’s second-largest consumer products company continues on pace to double in size while reducing its environmental footprint. In fact, one of its newest products, Timotei Organic Delight, is billed as the world’s first certified organic hair care range from a prominent mass-market brand.

    Unilever’s corporate sales rose nearly 7% last year to $67.3 billion, driven by a 10% increase in personal care and household product sales. Net income increased 7%. Personal care volume increased 6.5% to nearly $24 billion, as market share rose across geographies with strong gains in Latin America; North Africa, Middle East and Turkey (NAMET); Africa, Middle East and Turkey (AMET) and Russia, Ukraine and Belarus (RUB).

    Home care volume increased 6.2% to $12 billion, as nearly all markets posted gains. Sales of laundry products were particularly strong in Europe, China and South Africa, according to Unilever.

    By region, sales in Asia/AMET/RUB rose more than 10%, driven by double-digit gains in Indonesia, China, Thailand and India. Home care and personal care sales were up, in part, due to improved sales of hair care and deodorant.

    Sales in the Americas rose 7.9% on volume growth of 3.1% and price increases of 4.8%. Unilever credited double-digit gains in Brazil and Argentina as well as improved personal care sales in North America.

    European sales rose less than 1%, due to continued weakness in southern Europe, particularly Greece and Spain. Those declines were offset by strong performances in France and the UK.

    Emerging markets accounted for 55% of sales last year, compared to 52% in 2011. At the same time, emerging market profitability is closing in on the company’s average. In 2012, Unilever’s core operating margin was 13.8%. Margin in developed markets was 14.3% v. 13.3% in emerging markets.

    For the first quarter of 2013, sales rose less than 1% to $15.6 billion, but sales in emerging markets accounted for more than 57% of sales. Just last month, Unilever increased its stake in Hindustan Lever from 52% to 67%.

    In a Deutsche Bank Conference presentation in June, CFO Jean-Marc Huët noted that thanks to changes in senior management (66% are in new roles), innovative product launches (Dove Men+Care is already a €300 million business) improved underlying sales growth and cash generation, and low cost business models, Unilever is ready for the next stage of its journey, moving from “fit to compete” to “fit to win.”

    Many of these “wins” are expected to take place in emerging markets, as 1.8 billion consumers, primarily in emerging markets, will improve their economic situation by 2020. Huët segmented the global population into three basic groups and predicted that the “Have Lots” will grow from 1.9 billion to three billion; the “Haves” will grow from 2.0 billion to 2.7 billion and the “Have Nots” will fall from 2.9 billion to 1.9 billion.

    That’s good news for Unilever, since the company has an “unparalleled footprint” in key emerging markets. For example, it is the No. 1 fabric care marketer in Brazil, India, Thailand, Vietnam, Bangladesh and Argentina and the No. 1 hair care marketer in Brazil, India, Indonesia, Thailand, Philippines, Vietnam, Bangladesh, Argentina and Pakistan.


    Women… Exposed

    Few advertising programs have captured the level of attention of Dove’s Real Beauty campaign. What began in 2004 as a way to provoke discussion about widening the definition of beauty by using real women in advertising has, in recent years, been a study on how to improve women’s self-image. The most recent chapter in the campaign, dubbed “Camera Shy,” insists 77% of women around the world often feel self-conscious or uncomfortable about having their photos taken. This image anxiety keeps them from capturing memories of holidays and other big events.

    According to Unilever research, women become more self-conscious in front of the camera at the age of 24, while 55% of women say they feel more camera-shy than they did 10 years ago. Moreover, 63% of women have destroyed photos of themselves, while 41% have used technology to enhance how they look in a photo before posting it online.
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    • 28. EuroItalia

      28. EuroItalia

      Italy www.euroitalia.it Sales: $940 million Key Personnel: Giovanni Sgariboldi, president. Major Products: Fragrances, cosmetics and toiletries sold under the Euroitalia, Moschino, Missoni, Naj-Oleari, Reporter for Men and Versace brand nam…
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    • 27. Shanghai Jawha

      27. Shanghai Jawha

      China www.jahwa.com.cn Sales: $966 million Key Personnel: Zhang Dongfang, chairman of board of directors, chief executive officer and general manager; Han Min, chief financial officer and secretary of board of directors; Ye Weimin, deputy gene…
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    • 26. Belcorp

      26. Belcorp

      Peru www.belcorp.biz Sales: $1.1 billion Key Personnel: Eduardo Belmont, chairman of the board; Érika Herrero, chief executive officer. Major Products: Beauty products sold under the L’Bel, Esike and Cyzone banners. New Prod…
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    • 25. Lush

      25. Lush

      United Kingdom www.lush.com Sales: $1.2 billion Key Personnel: Mark and Mo Constantine, co-founders; Jack Constantine, chief digital officer. Major Products: Homemade bath and beauty products. Comments: Lush’s handmade products can…
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    • 24. L’Occitane

      24. L’Occitane

      France www.loccitane.com Sales: $1.4 billion Key Personnel: Reinold Geiger, executive director, chairman and chief executive officer; André Hoffmann, executive director and vice chairman; Thomas Levilion, executive director and group de…
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    • 22. Pierre Fabre

      22. Pierre Fabre

      France ww.pierre-fabre.com Sales: $1.5 billion for cosmetics. Corporate sales: $2.5 billion. Key Personnel: Pierre-Yves Revol, chairman of the Pierre Fabre Foundation; Eric Ducournau, group chief executive officer; Frédéric Duche…
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    • 22. Oriflame

      22. Oriflame

      Switzerland www.oriflame.com Sales: $1.5 billion Key Personnel: Magnus Brännström, chief executive officer and president; Gabriel Bennet, chief financial officer; Jesper Martinsson, senior vice president and head of commercial divisi…
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    • 20. Clarins

      20. Clarins

      France www.clarins.com Sales: $1.7 billion (estimated). Key Personnel: Christian Courtin-Clarins, president, supervisory board; Dr. Olivier Courtin-Clarins, managing director; Jonathan Zrihen, chief executive officer. Major Products: Clarin…
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    • 20. Boticário Group

      20. Boticário Group

      Brazil www.boticario.com.br Sales: $1.7 billion Key Personnel: Artur Grynbaum, chief executive officer. Major Products: Fragrances, cosmetics and personal care sold under O Boticário, Eudora, who said, berenice? and The Beauty Box.…
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    • 19. Puig

      19. Puig

      Spain www.puig.com Sales: $1.9 billion for fragrances, cosmetics and toiletries. Corporate sales: $2.1 billion. Key Personnel:  Marc Puig Guasch, chairman and CEO; Manuel Puig Rocha, vice-chairman; Jose Manuel Albesa, chief brand officer;…
      08.03.18

    • 18. Pola Orbis

      18. Pola Orbis

      Japan www.po-holdings.co.jp Sales: $2.0 billion Key Personnel: Satoshi Suzuki, president; Naoki Kume, director and vice president; Akira Fujii, director; Yoshikazu Yokote, director; Hisao Iwabuchi, corporate auditor; Kazuya Kugimaru, senior co…
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    • 17. Groupe Rocher

      17. Groupe Rocher

      France www.groupe-yvesrocher.com Sales: $2.2 billion Key Personnel: Bris Rocher, chairman and chief executive officer; Yann-Eitenne Le Gall, deputy chief executive officer, human resources, communication and organization. Major Products: Yv…
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    Breaking News
    • Charkit Names Lang President
    • Kline Takes Deep Dive into HI&I
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    View Breaking News >
    CURRENT ISSUE

    February 2019

    • Shape Up!
    • Connecting To The Consumer
    • Enhancing Cosmeceuticals Via Phytonutrients
    • View More >

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