07.01.21
New York
www.revloninc.com
Sales: $1.9 billion
Key Personnel
Debra G. Perelman, president and chief executive officer; Ely Bar-Ness, chief human resources officer; Victoria Dolan, chief financial officer; Ava Huang, general manager, Elizabeth Arden; Keyla Lazardi, chief scientific officer; Cari Robinson, executive vice president and general counsel; Ravi Sankar, chief transformation officer; Glenn Sharpe, chief supply chain officer; Jose Urquijo, chief information officer; Heather Wallace, president, Americas; Martine Williamson, chief marketing officer
Major Products
Consumer: Revlon, Almay, SinfulColors and Pure Ice color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, Mitchum antiperspirant and deodorants, Ultima II and Gatineau skin care. Professional: Intercosmo, Orofluid, American Crew and UniqOne hair care; CND nail polishes. Elizabeth Arden: Elizabeth Arden, Red Door, Halston, Elizabeth Taylor, Brittney Spears, Visible Difference, Prevage, Elizabeth Arden Ceramide
New Products
Revlon: PhotoReady Rose Glow Hydrating & Illuminating Primer, Microdermabrasion Wand, Revlon x Barbie Lash Curler, SkinLights Prismatic Highlighter, So Fierce Mascara, Colorstay Light Cover Foundation; Elizabeth Arden: Retinol Ceramide Line Erasing Eye Cram; Prevage Anti-Aging Daily Serum 2.0 Duo, Visible Brightening Cicaglow Concentrate, Skin Plumping Hyaluronic Acid capsules, Prevage Anti-Aging Daily Serum 2.0; Almay: All-Day Intense gel eyeliner, Intense I-Color Shadow Palette, Length & Lift mascara, Biodegradable Oil-Free Micellar eye makeup remover pads, Skin Perfecting Healthy Biome makeup
Comments: Like other color cosmetics makers, the pandemic hit Revlon hard in 2020. Sales fell more than 20% last year. By segment, Revlon’s sales fell 28.2% to $688 million; Elizabeth Arden sales dropped 10.9% to $463 million; portfolio sales fell 17.7% to $401 million and fragrance sales dropped 22.5% to $351 million. Want some good news? E-commerce sales rose during the past year.
By region, Revlon North America sales fell 23.4% due, in part, to declines in Revlon Color. Revlon International sales fell 33.4% due to lower sales of Revlon color cosmetics, as well as, to a lesser extent, lower net sales of Revlon-branded hair-care professional products and Revlon ColorSilk hair color products. Elizabeth Arden North America sales declined 13.3%, but declines were partially offset by higher sales of Ceramide and Prevage skin care. Elizabeth Arden International sales fell 10.1% due to lower net sales of certain Elizabeth Arden-branded skin care products, as well as lower net sales of Elizabeth Arden-branded fragrances and color cosmetics, primarily within the Company’s EMEA and, to a lesser extent, Pacific and Latin America regions. Portfolio sales in North America fell 17.1%, primarily due to declines in Almay color, CND nail products and America Crew men’s grooming. International portfolio sales fell 18.8%.
First quarter 2021 sales fell 1.8% to $445 million.
www.revloninc.com
Sales: $1.9 billion
Key Personnel
Debra G. Perelman, president and chief executive officer; Ely Bar-Ness, chief human resources officer; Victoria Dolan, chief financial officer; Ava Huang, general manager, Elizabeth Arden; Keyla Lazardi, chief scientific officer; Cari Robinson, executive vice president and general counsel; Ravi Sankar, chief transformation officer; Glenn Sharpe, chief supply chain officer; Jose Urquijo, chief information officer; Heather Wallace, president, Americas; Martine Williamson, chief marketing officer
Major Products
Consumer: Revlon, Almay, SinfulColors and Pure Ice color cosmetics, Revlon ColorSilk hair color, Revlon beauty tools, Mitchum antiperspirant and deodorants, Ultima II and Gatineau skin care. Professional: Intercosmo, Orofluid, American Crew and UniqOne hair care; CND nail polishes. Elizabeth Arden: Elizabeth Arden, Red Door, Halston, Elizabeth Taylor, Brittney Spears, Visible Difference, Prevage, Elizabeth Arden Ceramide
New Products
Revlon: PhotoReady Rose Glow Hydrating & Illuminating Primer, Microdermabrasion Wand, Revlon x Barbie Lash Curler, SkinLights Prismatic Highlighter, So Fierce Mascara, Colorstay Light Cover Foundation; Elizabeth Arden: Retinol Ceramide Line Erasing Eye Cram; Prevage Anti-Aging Daily Serum 2.0 Duo, Visible Brightening Cicaglow Concentrate, Skin Plumping Hyaluronic Acid capsules, Prevage Anti-Aging Daily Serum 2.0; Almay: All-Day Intense gel eyeliner, Intense I-Color Shadow Palette, Length & Lift mascara, Biodegradable Oil-Free Micellar eye makeup remover pads, Skin Perfecting Healthy Biome makeup
Comments: Like other color cosmetics makers, the pandemic hit Revlon hard in 2020. Sales fell more than 20% last year. By segment, Revlon’s sales fell 28.2% to $688 million; Elizabeth Arden sales dropped 10.9% to $463 million; portfolio sales fell 17.7% to $401 million and fragrance sales dropped 22.5% to $351 million. Want some good news? E-commerce sales rose during the past year.
By region, Revlon North America sales fell 23.4% due, in part, to declines in Revlon Color. Revlon International sales fell 33.4% due to lower sales of Revlon color cosmetics, as well as, to a lesser extent, lower net sales of Revlon-branded hair-care professional products and Revlon ColorSilk hair color products. Elizabeth Arden North America sales declined 13.3%, but declines were partially offset by higher sales of Ceramide and Prevage skin care. Elizabeth Arden International sales fell 10.1% due to lower net sales of certain Elizabeth Arden-branded skin care products, as well as lower net sales of Elizabeth Arden-branded fragrances and color cosmetics, primarily within the Company’s EMEA and, to a lesser extent, Pacific and Latin America regions. Portfolio sales in North America fell 17.1%, primarily due to declines in Almay color, CND nail products and America Crew men’s grooming. International portfolio sales fell 18.8%.
First quarter 2021 sales fell 1.8% to $445 million.