07.01.21
Meridian, ID
www.scentsy.com
Sales: $896 million
Key personnel
Heidi and Orville Thompson, co-owners; Dan Orchard, interim CEO and president; Josh Anderson, CFO; Kevin Kirkpatrick, chief strategy officer
Major products
Scented wickless candles, sprays, natural/essential oils, laundry liquid and sheets, body and kitchen soap, body cream, home décor, pets products
New Products
Lavender Love Mini Warmer, Midnight Floral Mini Warmer, Ascend Diffuser, Iridescent Pearl Fragrance Flower, Time to Reflect Warmer, Micky Mouse Scentsy Warmer, Bailey the Bunny Scentsy Buddy, Oh, Snap(dragon)! Scentsy Bar, Minnie Mouse Classic Scentsy Buddy
Comments: Top news this year at Scentsy year was a temporary change in leadership. Dan Orchard was named interim CEO and president on May 1, 2021 to take over for co-owners Heidi and Orville Thompson while they serve a three-year mission for the Church of Jesus Christ of Latter-Day Saints in London, England from July 2021 to June 2024.
“In the past couple of years, we have intentionally worked with the executive team to bring Scentsy to a point where the day-to-*day operations do not require our direct involvement and we are confident in being able to step away for a few years and perform this honorable service,” said Heidi Thompson.
The Thompsons plan to return to their Scentsy co-CEO roles when they conclude their mission service.
Orchard has a rich history with Scentsy since starting with the company in 2009. He served as brand manager over Scentsy’s core product lines before working on Scentsy’s international expansion efforts in Canada, Europe, Australia and New Zealand—even living abroad with his family in the UK and in Australia—before being appointed to Scentsy president in 2019.
Scentsy rolls out products on a weekly basis, according to sources at the company. The launches for 2020-2021 have enticed consumers who have been spending more time at home due to the pandemic—revenue nearly doubled from 2019 to $896.3 million. Scentsy products are sold through independent Scentsy consultants. Customers can find a consultant near them at scentsy.com.
This year, Scentsy teamed up with the National Hockey League (NHL) on a new line of wickless wax warmers celebrating the league’s 31 teams. Scentsy has worked with many well-known brands and the NHL is among the top requests in the US and Canada.
In other news, for the 12th year in a row, the Direct Sales Association (DSA) has given top honors to Scentsy— this time for an award-winning sales and marketing campaign. As part of its annual awards in December 2020, the DSA recognized Scentsy’s sales and marketing campaign for a subscription program that allows customers to schedule recurring shipments of consumable fragrance products, such as Scentsy Wax Bars, cleaning products and more.
www.scentsy.com
Sales: $896 million
Key personnel
Heidi and Orville Thompson, co-owners; Dan Orchard, interim CEO and president; Josh Anderson, CFO; Kevin Kirkpatrick, chief strategy officer
Major products
Scented wickless candles, sprays, natural/essential oils, laundry liquid and sheets, body and kitchen soap, body cream, home décor, pets products
New Products
Lavender Love Mini Warmer, Midnight Floral Mini Warmer, Ascend Diffuser, Iridescent Pearl Fragrance Flower, Time to Reflect Warmer, Micky Mouse Scentsy Warmer, Bailey the Bunny Scentsy Buddy, Oh, Snap(dragon)! Scentsy Bar, Minnie Mouse Classic Scentsy Buddy
Comments: Top news this year at Scentsy year was a temporary change in leadership. Dan Orchard was named interim CEO and president on May 1, 2021 to take over for co-owners Heidi and Orville Thompson while they serve a three-year mission for the Church of Jesus Christ of Latter-Day Saints in London, England from July 2021 to June 2024.
“In the past couple of years, we have intentionally worked with the executive team to bring Scentsy to a point where the day-to-*day operations do not require our direct involvement and we are confident in being able to step away for a few years and perform this honorable service,” said Heidi Thompson.
The Thompsons plan to return to their Scentsy co-CEO roles when they conclude their mission service.
Orchard has a rich history with Scentsy since starting with the company in 2009. He served as brand manager over Scentsy’s core product lines before working on Scentsy’s international expansion efforts in Canada, Europe, Australia and New Zealand—even living abroad with his family in the UK and in Australia—before being appointed to Scentsy president in 2019.
Scentsy rolls out products on a weekly basis, according to sources at the company. The launches for 2020-2021 have enticed consumers who have been spending more time at home due to the pandemic—revenue nearly doubled from 2019 to $896.3 million. Scentsy products are sold through independent Scentsy consultants. Customers can find a consultant near them at scentsy.com.
This year, Scentsy teamed up with the National Hockey League (NHL) on a new line of wickless wax warmers celebrating the league’s 31 teams. Scentsy has worked with many well-known brands and the NHL is among the top requests in the US and Canada.
In other news, for the 12th year in a row, the Direct Sales Association (DSA) has given top honors to Scentsy— this time for an award-winning sales and marketing campaign. As part of its annual awards in December 2020, the DSA recognized Scentsy’s sales and marketing campaign for a subscription program that allows customers to schedule recurring shipments of consumable fragrance products, such as Scentsy Wax Bars, cleaning products and more.