07.01.21
Doral, FL
www.alcora.com
Sales: $804 million
Key personnel
Luis Urdaneta, chairman and co-founder; Ray Urdaneta, chief executive officer and co-founder; Stuart MacMillan, president; Alan J. Meyers, chief science officer; Marjorie Munoz, chief financial officer; Javier Urdaneta, chief of staff; Matt Warner, senior vice president and chief operations officer; Natalie Johns, vice president of sales, U.S.; Lu Urdaneta, chief culture officer
Major products
Monat hair and skin care; Hairgurt hair care; L’Eudine hair and body care and fragrance; Pardon My Pretty body care
New products
Wellness Collection: Collagen Key, Total Greens, Balance, Sleep Drops; Monat for Men: Essential Face Wash, Essential Face Scrub, Essential Face Moisturizer; Purifying Vinegar Shampoo; Soothing Micellar Shampoo; Studio One Volume & Lift Spray; Scalp Purifying Scrub; Be Purified Clarifying Cleanser, Cold Charcoal Mask, Oil Free Moisturizer
Comments: Alcora is the parent company for a wide range of beauty and personal care brands, including Monat, Hairgurt, L’Eudine and Pardon My Pretty.
Monat is growing its business with a new collection that takes the inside route to improving one’s overall health and appearance. The Doral, FL-based firm rolled out a wellness assortment this year—a collection of powders, mixes and supplements focused around energy, digestion, beauty and sleep.
The latest launch follows on the heels of Monat’s successful expansion into skin care in 2019. The result is a collection that addresses concepts from energy to sleep as well as products that are designed to help skin, hair and nails, too.
For skin, hair and nails, Monat created Collagen Key, a vegan collagen-building support product in powder form that is formulated to fit with the company’s ingredient philosophy.
Additional SKUs that benefit skin include a drink mix called Monat Total Greens, billed as a superfood boost with a full spectrum of antioxidant-rich fruit and vegetable powders and dietary fiber to support energy, immune health and glowing skin, and Balance, a pre- and pro-biotic supplement that has dual-layer capsule technology and supports healthy digestion, immune and skin health.
In other news, Monat has expanded its repertoire with products for the modern gentleman with Monat for Men skin care, a new skin-focused trio of essentials aimed to be easy to use, while delivering tangible results.
www.alcora.com
Sales: $804 million
Key personnel
Luis Urdaneta, chairman and co-founder; Ray Urdaneta, chief executive officer and co-founder; Stuart MacMillan, president; Alan J. Meyers, chief science officer; Marjorie Munoz, chief financial officer; Javier Urdaneta, chief of staff; Matt Warner, senior vice president and chief operations officer; Natalie Johns, vice president of sales, U.S.; Lu Urdaneta, chief culture officer
Major products
Monat hair and skin care; Hairgurt hair care; L’Eudine hair and body care and fragrance; Pardon My Pretty body care
New products
Wellness Collection: Collagen Key, Total Greens, Balance, Sleep Drops; Monat for Men: Essential Face Wash, Essential Face Scrub, Essential Face Moisturizer; Purifying Vinegar Shampoo; Soothing Micellar Shampoo; Studio One Volume & Lift Spray; Scalp Purifying Scrub; Be Purified Clarifying Cleanser, Cold Charcoal Mask, Oil Free Moisturizer
Comments: Alcora is the parent company for a wide range of beauty and personal care brands, including Monat, Hairgurt, L’Eudine and Pardon My Pretty.
Monat is growing its business with a new collection that takes the inside route to improving one’s overall health and appearance. The Doral, FL-based firm rolled out a wellness assortment this year—a collection of powders, mixes and supplements focused around energy, digestion, beauty and sleep.
The latest launch follows on the heels of Monat’s successful expansion into skin care in 2019. The result is a collection that addresses concepts from energy to sleep as well as products that are designed to help skin, hair and nails, too.
For skin, hair and nails, Monat created Collagen Key, a vegan collagen-building support product in powder form that is formulated to fit with the company’s ingredient philosophy.
Additional SKUs that benefit skin include a drink mix called Monat Total Greens, billed as a superfood boost with a full spectrum of antioxidant-rich fruit and vegetable powders and dietary fiber to support energy, immune health and glowing skin, and Balance, a pre- and pro-biotic supplement that has dual-layer capsule technology and supports healthy digestion, immune and skin health.
In other news, Monat has expanded its repertoire with products for the modern gentleman with Monat for Men skin care, a new skin-focused trio of essentials aimed to be easy to use, while delivering tangible results.