07.01.21
El Segundo, CA
www.guthy-renker.com
Sales: $446 million (estimated)
This year, Jennifer Lopez introduced JLo Beauty, a luxurious skin care collection sold at retailers like Sephora.
Key personnel
Greg Renker, founding principal and co-chairman; Bill Guthy, founding principal and co-chairman; Rick Odum, chief executive officer
Major products
Westmore Beauty, Meaningful Beauty, Crepe Erase
New products
JLo Beauty skin care collection
Comments: Jennifer Lopez is the latest in a long-line of celebrity beauties to connect with Guthy-Renker, the infomercial king makers. JLo Beauty debuted in January. The hero ingredient is olive oil—a beauty secret Lopez said has been handed down in her family for generations. Specifically, the JLo Beauty Olive Complex contains a blend of squalane, fermented oil, extra-virgin olive oil and olive leaf extract.
Other products in the line include That Hit Single Gel Cream Cleanser ($38), JLo Glow Multitasking Serum ($79), That Big Screen Broad Spectrum SPF 30 Moisturizer ($54), That Blockbuster Wonder Cream ($58), That Fresh Take Eye Cream ($48), That Star Filter Instant Complexion Booster ($39) and That Limitless Glow Multitasking Mask ($18).
That Star Filter Instant Complexion Booster is JLo Beauty’s makeup/skin care hybrid. It is available in pink champagne, rose gold, warm bronze and rich bronze shades.
JLo Beauty is a joint venture between Lopez and Guthy-Renker.
www.guthy-renker.com
Sales: $446 million (estimated)
This year, Jennifer Lopez introduced JLo Beauty, a luxurious skin care collection sold at retailers like Sephora.
Greg Renker, founding principal and co-chairman; Bill Guthy, founding principal and co-chairman; Rick Odum, chief executive officer
Major products
Westmore Beauty, Meaningful Beauty, Crepe Erase
New products
JLo Beauty skin care collection
Comments: Jennifer Lopez is the latest in a long-line of celebrity beauties to connect with Guthy-Renker, the infomercial king makers. JLo Beauty debuted in January. The hero ingredient is olive oil—a beauty secret Lopez said has been handed down in her family for generations. Specifically, the JLo Beauty Olive Complex contains a blend of squalane, fermented oil, extra-virgin olive oil and olive leaf extract.
Other products in the line include That Hit Single Gel Cream Cleanser ($38), JLo Glow Multitasking Serum ($79), That Big Screen Broad Spectrum SPF 30 Moisturizer ($54), That Blockbuster Wonder Cream ($58), That Fresh Take Eye Cream ($48), That Star Filter Instant Complexion Booster ($39) and That Limitless Glow Multitasking Mask ($18).
That Star Filter Instant Complexion Booster is JLo Beauty’s makeup/skin care hybrid. It is available in pink champagne, rose gold, warm bronze and rich bronze shades.
JLo Beauty is a joint venture between Lopez and Guthy-Renker.
