07.01.21
Oakland, CA
www.elfbeauty.com
Sales: $318 million
Key personnel
Tarang Amin, chairman and chief executive officer; Mandy Fields, senior vice president and chief financial officer; Kory Marchisotto, senior vice president and chief marketing officer, e.l.f. Beauty and president, Keys Soulcare; Richard F. Baruch Jr., senior vice president and chief commercial officer; Josh Franks, senior vice president, operations; Scott Milsten, senior vice president, general counsel and corporate secretary; Robin Shandler, vice president, innovation
Major products
e.l.f Cosmetics, e.l.f. skin, W3ll People, Keys Soulcare
New products
e.l.f. Limited Edition Crypto Cosmetics, Lash It Loud Mascara, Holy Hydration! Hydro Gel Moisturizer, Holy Hydration! Sleeping Mask, Jelly Poppin’ Skincare Set, Jelly Pop Juicy Gloss, Jelly Pop Glow Stick, Jelly Pop Glitter Face Mask, Jen Atkin Collection; Keys Soulcare Renewing Body + Hand Wash, Rich Nourishing Body Cream and Sacred Body Oil; Best of W311 Starter Kit
Comments: It was a good year for e.l.f. Cosmetics. Net sales for the year ended March 31, 2021 increased 12% to more that $318 million, primarily driven by strength in e-commerce, international and national retailers.
“Our fiscal 2021 results demonstrate that our business model and competitive advantages are robust, as we strengthened our position in a challenging environment,” said Tarang Amin, e.l.f. Beauty’s chairman and chief executive officer. “Our fourth quarter net sales growth of 24% marked our ninth consecutive quarter of growth. For the year, e.l.f. Cosmetics was the only top 5 U.S. color cosmetics brand to post growth and gain share.”
“We’re pleased with our outstanding results and believe that we can continue our business momentum in fiscal 2022 as we advance our transformation to a multi-brand portfolio,” said Mandy Fields, e.l.f. Beauty’s chief financial officer. “We currently expect net sales growth of 8-10% in fiscal 2022—at the top end of our long-term economic model.”
For the three months ended March 31, 2021, net sales increased 24% to $92.7 million, primarily driven by strength in e-commerce, international, and the company’s national retailers.
The company hit it big this year with its new Keys Soulcare lifestyle beauty collection. Developed alongside celebrity musician Alicia Keys. The wellness-inspired products include skin care, body care, home fragrance and more.
“The initial idea was to create a skin care line,” commented Keys Soulcare president Kory Marchisotto. “But it soon became clear that Alicia’s vision had the power to transcend beauty, to create something deeper, and that is when we became divinely aligned around our vision to blaze a new trail in beauty with Alicia as our guiding light.”
In Spring 2021, e.l.f. launched a new channel on Twitch that champions female empowerment with a focus on female gamers.
www.elfbeauty.com
Sales: $318 million
Key personnel
Tarang Amin, chairman and chief executive officer; Mandy Fields, senior vice president and chief financial officer; Kory Marchisotto, senior vice president and chief marketing officer, e.l.f. Beauty and president, Keys Soulcare; Richard F. Baruch Jr., senior vice president and chief commercial officer; Josh Franks, senior vice president, operations; Scott Milsten, senior vice president, general counsel and corporate secretary; Robin Shandler, vice president, innovation
Major products
e.l.f Cosmetics, e.l.f. skin, W3ll People, Keys Soulcare
New products
e.l.f. Limited Edition Crypto Cosmetics, Lash It Loud Mascara, Holy Hydration! Hydro Gel Moisturizer, Holy Hydration! Sleeping Mask, Jelly Poppin’ Skincare Set, Jelly Pop Juicy Gloss, Jelly Pop Glow Stick, Jelly Pop Glitter Face Mask, Jen Atkin Collection; Keys Soulcare Renewing Body + Hand Wash, Rich Nourishing Body Cream and Sacred Body Oil; Best of W311 Starter Kit
Comments: It was a good year for e.l.f. Cosmetics. Net sales for the year ended March 31, 2021 increased 12% to more that $318 million, primarily driven by strength in e-commerce, international and national retailers.
“Our fiscal 2021 results demonstrate that our business model and competitive advantages are robust, as we strengthened our position in a challenging environment,” said Tarang Amin, e.l.f. Beauty’s chairman and chief executive officer. “Our fourth quarter net sales growth of 24% marked our ninth consecutive quarter of growth. For the year, e.l.f. Cosmetics was the only top 5 U.S. color cosmetics brand to post growth and gain share.”
“We’re pleased with our outstanding results and believe that we can continue our business momentum in fiscal 2022 as we advance our transformation to a multi-brand portfolio,” said Mandy Fields, e.l.f. Beauty’s chief financial officer. “We currently expect net sales growth of 8-10% in fiscal 2022—at the top end of our long-term economic model.”
For the three months ended March 31, 2021, net sales increased 24% to $92.7 million, primarily driven by strength in e-commerce, international, and the company’s national retailers.
The company hit it big this year with its new Keys Soulcare lifestyle beauty collection. Developed alongside celebrity musician Alicia Keys. The wellness-inspired products include skin care, body care, home fragrance and more.
“The initial idea was to create a skin care line,” commented Keys Soulcare president Kory Marchisotto. “But it soon became clear that Alicia’s vision had the power to transcend beauty, to create something deeper, and that is when we became divinely aligned around our vision to blaze a new trail in beauty with Alicia as our guiding light.”
In Spring 2021, e.l.f. launched a new channel on Twitch that champions female empowerment with a focus on female gamers.