08.02.21
France
www.loccitane.com
Sales: $1.7 billion
Key personnel
Reinold Geiger, executive director, chairman and chief executive officer; André Hoffmann, executive director and vice chairman; Yves Blouin, executive director and group managing director; Thomas Levilion, executive director and group deputy general manager, finance and administration; Karl Guénard, executive director and company secretary; Séan Harrington, executive director and chief executive officer, Elemis
Major products
Personal care, skin care and fragrance sold under L’Occitane en Provence, L’Occitane au Brésil, Melvita, LimeLife by Alcone, Erborian and Elemis
New products
L’Occitane: Immortelle Reset Triphase Essence, Solidarity hand cream hibiscus scent, Almond 2-in-1 exfoliating soap, Citrus Verbena hair & body fresh mist; Elemis: Superfood Fruit Vinegar Liquid Glow, Superfood Matcha Eye Dew, Dynamic Resurfacing Peel & Reset, Dynamic Resurfacing Skin Smoothing Essence
Comments: The pandemic delivered a double blow to beauty retailers last year. Consumption was down and retail stores were forced to close for portions of 2020. L’Occitane’s US business filed for bankrupty protection. Still, L’Occitane International’s sales fell just 6.5% last year. Online sales soared 69.2% and accounted for more than 33% of sales.
Perhaps most important, the Group expanded its bottom line in an extremely difficult atmosphere. Although gross profit fell 4.8%, gross profit margin increased 1.4 points to 83.0%. The improvement was primarily due to a favorable channel and country mix with an increased proportion from online channels and from countries in Asia which have a higher gross margin.
The company noted that demand for L’Occitane en Provence, its core brand, remained strong. Consumer demand soared for soaps, moisturizers and hand hygiene products in the pandemic. L’Occitane accounted for 77.7% of corporate sales, followed by Elemis (10.3%), Limelife (6.6%) and other (5.4%).
With a digital-first strategy, Elemis expanded rapidly. The brand debuted in all 269 Sephora stores in China. Elsewhere, Elemis entered new markets across Asia, Europe and the Middle East. It also launched more than a dozen e-commerce websites in key markets, including France, Germany, Italy, Hong Kong, Taiwain, Singapore and Thailand. China accounted for 17.1% of sales, followed by the US (15.7%), Japan (14.0%) and UK (10.0%).
L’Occitane products are available in 90 countries. At the end of 2020, it had 3,486 retail locations and 1,609 stores operated directly by the group.
www.loccitane.com
Sales: $1.7 billion
Key personnel
Reinold Geiger, executive director, chairman and chief executive officer; André Hoffmann, executive director and vice chairman; Yves Blouin, executive director and group managing director; Thomas Levilion, executive director and group deputy general manager, finance and administration; Karl Guénard, executive director and company secretary; Séan Harrington, executive director and chief executive officer, Elemis
Major products
Personal care, skin care and fragrance sold under L’Occitane en Provence, L’Occitane au Brésil, Melvita, LimeLife by Alcone, Erborian and Elemis
New products
L’Occitane: Immortelle Reset Triphase Essence, Solidarity hand cream hibiscus scent, Almond 2-in-1 exfoliating soap, Citrus Verbena hair & body fresh mist; Elemis: Superfood Fruit Vinegar Liquid Glow, Superfood Matcha Eye Dew, Dynamic Resurfacing Peel & Reset, Dynamic Resurfacing Skin Smoothing Essence
Comments: The pandemic delivered a double blow to beauty retailers last year. Consumption was down and retail stores were forced to close for portions of 2020. L’Occitane’s US business filed for bankrupty protection. Still, L’Occitane International’s sales fell just 6.5% last year. Online sales soared 69.2% and accounted for more than 33% of sales.
Perhaps most important, the Group expanded its bottom line in an extremely difficult atmosphere. Although gross profit fell 4.8%, gross profit margin increased 1.4 points to 83.0%. The improvement was primarily due to a favorable channel and country mix with an increased proportion from online channels and from countries in Asia which have a higher gross margin.
The company noted that demand for L’Occitane en Provence, its core brand, remained strong. Consumer demand soared for soaps, moisturizers and hand hygiene products in the pandemic. L’Occitane accounted for 77.7% of corporate sales, followed by Elemis (10.3%), Limelife (6.6%) and other (5.4%).
With a digital-first strategy, Elemis expanded rapidly. The brand debuted in all 269 Sephora stores in China. Elsewhere, Elemis entered new markets across Asia, Europe and the Middle East. It also launched more than a dozen e-commerce websites in key markets, including France, Germany, Italy, Hong Kong, Taiwain, Singapore and Thailand. China accounted for 17.1% of sales, followed by the US (15.7%), Japan (14.0%) and UK (10.0%).
L’Occitane products are available in 90 countries. At the end of 2020, it had 3,486 retail locations and 1,609 stores operated directly by the group.