08.02.21
Brazil
www.natura.com.br
Sales: $7.2 billion
Key personnel
Roberto Maques, executive chairman and chief executive officer; Pedro Passos, founder, co-chairman; Guilherme Leal, founder, co-chairman; Luiz Seabra, founder, co-chairman; Angela Cretu, chief executive officer, Avon; Joao Paulo Ferreira, chief executive officer, Natura &Co Latin America; Michael O’Keefe, chief executive officer, Aesop; David Boynton, chief executive officer, The Body Shop
Major products
Fragrances, cosmetics and personal care sold under the Aesop, Avon, Natura and The Body Shop brands
New products
Natura: Ekos Castanha skin care, Kaiak Oceano and Essencial Mirra fragrances, Lumina Tratamento Pró-Reconstructor hair care; Avon: Anew Vitamin D Booster face cream, Anew Skin Rest Plumping Shot, Artistique Parfumiers, Cannabis Sativa skin care, Power Stay makeup; The Body Shop: CBD Skincare, Superfood Hair & Body Mists & Solid Fragrance Domes, Bath Blends, Lemon Essential Oil; Aesop: Rozu eau de parfum, Sublime Replenishing Night Masque, Aromatique candles, Citrus Melange body cleanser
Comments: Last year was expected to be arduous for Natura &Co even before the pandemic hit. That’s because it was set to integrate Avon International, which it acquired in May 2020. Despite a significant devaluation of the Brazilian real, Natura still expects to achieve recurring annual synergies of $300-400 million. Natura insists that it is on track to create a common culture for all of its brands. It starts with Latin America, where it has created a fully integrated business unit comprising all four brands. Now, Natura is rebuilding Avon, relaunching the brand and implementing a new business model to create sustainable and profitable earnings opportunities for its representatives.
Despite all the changes, corporate sales still rose 12% in 2020. The company attributed the growth, in large part, to e-commerce, which led to a 107% increase in social selling and e-commerce sales across the group. By segment, Natura &Co Latin America reported a 9.4% sales increase; Avon’s sales rose 2.9%, The Body Shop’s sales increased 32.4% and Aesop’s revenue rose 50%.
Last year, Natura’s number of consultants reached 2.1 million, up from 1.9 million the previous year. The adoption of digital tools led to 17 consecutive quarters of productivity growth. At the retail level, Natura opened a new concept store in São Paulo, and optimized its presence in Paris and New York. The most important opening, however, came in Kuala Lumpur, Malaysia. Here, Natura leveraged its learnings from The Body Shop, paving the way for international expansion of Natura’s omnichannel capabilities.
Avon is returning to growth via Open Up & Grow. This three-year strategy is designed to optimize the business model, expand digitally and advocate women’s empowerment and beauty democracy, according to Natura &Co.
The Body Shop was midway through its five-year restructuring plan when the pandemic hit. With 90% of stores closed, TBS pivoted to ecommerce and direct sales. At the same time, the brand is committed to its traditional activist retail roots. New concept stores were opened in London, Vancouver, Hong Kong, Melbourne and Seoul. This year, TBS plans to add 100 of these stores around the world.
Aesop is the smallest business within Natura &Co., but it is the fastest growing. Online sales surged 250% and moved from 12% of sales in 2019 to 30% in 2020. Still, Aesop opend nine new stores and refurbished seven others in Japan, the UK, Singapore, Taiwan, Australia, the US and Canada.
Natura &Co describes itself as a group of purpose-driven beauty brands with “a direct-to-consumer reach like no other.” Each brand has its own position. Natura promotes “wellbeing, harmony and a deep connection with the rhythm of nature.” Avon about on-trend, innovative, democratic and affordable beauty. The Body Shop smashes taboos and promotes a joyful energy and a change-maker attitude to life. Finally, Aesop is an invitation to a pleasurable, sensorial journey through meticulous and well-considered design, according to the company. All four brands are planning to enter China soon.
For Q1, 2021, sales rose 25.8%. By segment, Aesop’s sales rose nearly 72%. The Body Shop’s sales rose almost 48%, Natura’s sales rose 24.6% and even Avon’s sales increased 11.4% in local currency. Net losses declined more than 70%. By segment, Natura &Co accounted for 55% of revenue, followed by Avon (25%), The Body Shop (14%) and Aesop (6%). Natura’s sales rose on the strength of nearly 13% growth in Brazil and 61% gains in Hispanic Latam. Avon’s sales rose thanks to good results in Western Europe and Asia Pacific. Body Shop’s sales were driven by the UK and North America. Finally, Aesop’s Q1 revenue was up due to growth in the Americas and Asia.
www.natura.com.br
Sales: $7.2 billion
Key personnel
Roberto Maques, executive chairman and chief executive officer; Pedro Passos, founder, co-chairman; Guilherme Leal, founder, co-chairman; Luiz Seabra, founder, co-chairman; Angela Cretu, chief executive officer, Avon; Joao Paulo Ferreira, chief executive officer, Natura &Co Latin America; Michael O’Keefe, chief executive officer, Aesop; David Boynton, chief executive officer, The Body Shop
Major products
Fragrances, cosmetics and personal care sold under the Aesop, Avon, Natura and The Body Shop brands
New products
Natura: Ekos Castanha skin care, Kaiak Oceano and Essencial Mirra fragrances, Lumina Tratamento Pró-Reconstructor hair care; Avon: Anew Vitamin D Booster face cream, Anew Skin Rest Plumping Shot, Artistique Parfumiers, Cannabis Sativa skin care, Power Stay makeup; The Body Shop: CBD Skincare, Superfood Hair & Body Mists & Solid Fragrance Domes, Bath Blends, Lemon Essential Oil; Aesop: Rozu eau de parfum, Sublime Replenishing Night Masque, Aromatique candles, Citrus Melange body cleanser
Comments: Last year was expected to be arduous for Natura &Co even before the pandemic hit. That’s because it was set to integrate Avon International, which it acquired in May 2020. Despite a significant devaluation of the Brazilian real, Natura still expects to achieve recurring annual synergies of $300-400 million. Natura insists that it is on track to create a common culture for all of its brands. It starts with Latin America, where it has created a fully integrated business unit comprising all four brands. Now, Natura is rebuilding Avon, relaunching the brand and implementing a new business model to create sustainable and profitable earnings opportunities for its representatives.
Despite all the changes, corporate sales still rose 12% in 2020. The company attributed the growth, in large part, to e-commerce, which led to a 107% increase in social selling and e-commerce sales across the group. By segment, Natura &Co Latin America reported a 9.4% sales increase; Avon’s sales rose 2.9%, The Body Shop’s sales increased 32.4% and Aesop’s revenue rose 50%.
Last year, Natura’s number of consultants reached 2.1 million, up from 1.9 million the previous year. The adoption of digital tools led to 17 consecutive quarters of productivity growth. At the retail level, Natura opened a new concept store in São Paulo, and optimized its presence in Paris and New York. The most important opening, however, came in Kuala Lumpur, Malaysia. Here, Natura leveraged its learnings from The Body Shop, paving the way for international expansion of Natura’s omnichannel capabilities.
Avon is returning to growth via Open Up & Grow. This three-year strategy is designed to optimize the business model, expand digitally and advocate women’s empowerment and beauty democracy, according to Natura &Co.
The Body Shop was midway through its five-year restructuring plan when the pandemic hit. With 90% of stores closed, TBS pivoted to ecommerce and direct sales. At the same time, the brand is committed to its traditional activist retail roots. New concept stores were opened in London, Vancouver, Hong Kong, Melbourne and Seoul. This year, TBS plans to add 100 of these stores around the world.
Aesop is the smallest business within Natura &Co., but it is the fastest growing. Online sales surged 250% and moved from 12% of sales in 2019 to 30% in 2020. Still, Aesop opend nine new stores and refurbished seven others in Japan, the UK, Singapore, Taiwan, Australia, the US and Canada.
Natura &Co describes itself as a group of purpose-driven beauty brands with “a direct-to-consumer reach like no other.” Each brand has its own position. Natura promotes “wellbeing, harmony and a deep connection with the rhythm of nature.” Avon about on-trend, innovative, democratic and affordable beauty. The Body Shop smashes taboos and promotes a joyful energy and a change-maker attitude to life. Finally, Aesop is an invitation to a pleasurable, sensorial journey through meticulous and well-considered design, according to the company. All four brands are planning to enter China soon.
For Q1, 2021, sales rose 25.8%. By segment, Aesop’s sales rose nearly 72%. The Body Shop’s sales rose almost 48%, Natura’s sales rose 24.6% and even Avon’s sales increased 11.4% in local currency. Net losses declined more than 70%. By segment, Natura &Co accounted for 55% of revenue, followed by Avon (25%), The Body Shop (14%) and Aesop (6%). Natura’s sales rose on the strength of nearly 13% growth in Brazil and 61% gains in Hispanic Latam. Avon’s sales rose thanks to good results in Western Europe and Asia Pacific. Body Shop’s sales were driven by the UK and North America. Finally, Aesop’s Q1 revenue was up due to growth in the Americas and Asia.