07.01.22
New York, NY
https://maesa.com
Sales: $241 million
Key Personnel: Gianni Pieraccioni, CEO
Major Products: Beauty and personal care Brands include Flower, Kristin Ess, Believe Beauty, Hairitage, TPH, Anomaly and Hey Humans.
New Products: Body by TPH
Comments: Maesa’s heritage is in contract manufacturing, but the company has become an incubator with a growing collection of brands that range from Flower by Drew Barrymore to Hey Humans, which was created with Jada Pinkett Smith. Maesa is also the maker of private label products sold by Target, Dollar General, Ulta Beauty and Walmart.
Recent developments from Maesa-incubated brands include Hey Human’s expansion into 6,000-plus Walgreens nationally and walgreens.com, and TPH by Taraji’s new body care line that is exclusive to Walmart. TPH’s new range includes 13 products in skin-toned packaging, including Good Daze gel cleanser, The Leave-On daily lotion and Softer Than A Mutha body butter.
https://maesa.com
Sales: $241 million
Key Personnel: Gianni Pieraccioni, CEO
Major Products: Beauty and personal care Brands include Flower, Kristin Ess, Believe Beauty, Hairitage, TPH, Anomaly and Hey Humans.
New Products: Body by TPH
Comments: Maesa’s heritage is in contract manufacturing, but the company has become an incubator with a growing collection of brands that range from Flower by Drew Barrymore to Hey Humans, which was created with Jada Pinkett Smith. Maesa is also the maker of private label products sold by Target, Dollar General, Ulta Beauty and Walmart.
Recent developments from Maesa-incubated brands include Hey Human’s expansion into 6,000-plus Walgreens nationally and walgreens.com, and TPH by Taraji’s new body care line that is exclusive to Walmart. TPH’s new range includes 13 products in skin-toned packaging, including Good Daze gel cleanser, The Leave-On daily lotion and Softer Than A Mutha body butter.