08.02.22
Germany
www.henkel.com
Sales: $12.1 billion
Key Personnel: Carsten Knobel, CEO; Marco Swoboda, CFO; Sylvie Nicol, EVP, human resources and infrastructure services; Wolfgang König, EVP, beauty care; Bruno Piacenza, EVP, laundry and home care
Major Products: Beauty—Schwarzkopf, Dial, Syoss, Alterna, Blendax, Blonde, Color & Art, Diadermine, Fa, Gliss, Joico, Kenra, Naturelle, SexyHair, Taft, Zotos; Laundry & Home Care—Persil, All, Bref, Combat, Dixan, Dynamo, Fab, Le Chat, Mir, Oust, Pril, Renuzit, Soft Scrub, Sun, Snuggle, Somat, Spee, Vim
New Products: Beauty—Taft relaunches, Igora Royal, Nature Box solid form and refills; Laundry & Home Care—Persil Eco Power Bars, Somat Excellence dishwashing caps
Comments: Corporate sales rose 4.2% last year to more than $23.7 billion. Beauty accounted for 18% of sales and laundry and home care, 33%.
In 2021, beauty sales fell 2%. Divestments reduced sales by 0.9%. The professional division accounted for 29% of sales. Within the beauty segment, demand in North America and Western Europe sagged, as sales of personal cleansers dropped after posting good gains during the pandemic. Hair colorants also recorded a very substantial market decline, as hair salons reopened. In contrast, demand rose for hair care, hair styling and skin care products. Overall, the professional business achieved significant, double-digit organic sales growth. Henkel said the proportion of sales from beauty products successfully launched in the past three years was about 55%.
Home care sales fell 1.5%. Henkel said demand rose in North America and mature markets in Asia-Pacific posted good gains. But sales fell in Western Europe. Growth was very strong in Africa/Middle East. Sales also rose in Eastern Europe and Latin America. Sales fell in Asia (excluding Japan).
By category, laundry care achieved strong organic sales growth driven, primarily, by demand for Persil. The brand was expanded with the launch of 4-in-1 discs and other variants. The specialty detergent category recorded significant growth, due to the popularity of Perwoll. Within home care, demand for dishwashing and bathroom cleaners drove gains. The core brands, Pril, Bref and Somat, all made contributions with double-digit gains. In contrast, demand for household cleaners sagged as consumption returned to pre-pandemic levels. By business area, laundry care accounted for 71% of sales, with home care making up 29%.
For Q1 2022, group sales rose 6.1%. Emerging markets posted doubled-digit gains. However, beauty sales fell 3.5% due to “implementation of planned portfolio measures.” Laundry and home care sales rose 2.2%.
During the quarter, Henkel announced the merger of laundry and home care and beauty care business units into the integrated multi-category platform called Henkel Consumer Brands. The first phase of the measure will be implemented by the end of 2023. According to Henkel, the move strengthens growth momentum and margin profile in the consumer business. Approximately €500 million in gross savings are expected in the mid-term. About 2,000 jobs will be affected worldwide. Henkel said it expects annual savings of about €250 million.
Looking ahead, Henkel expects organic sales growth of 3.5-5.5%. However, beauty care organic sales are expected to fall 3.0-5.0%, due in part to discontinued businesses. Laundry and home care organic sales are expected to grow 2.0-4.0%.
Last month, Henkel successfully closed its acquisition of the professional hair business of Shiseido Company. However, Shiseido retains a 20% share in Japan.
www.henkel.com
Sales: $12.1 billion
Key Personnel: Carsten Knobel, CEO; Marco Swoboda, CFO; Sylvie Nicol, EVP, human resources and infrastructure services; Wolfgang König, EVP, beauty care; Bruno Piacenza, EVP, laundry and home care
Major Products: Beauty—Schwarzkopf, Dial, Syoss, Alterna, Blendax, Blonde, Color & Art, Diadermine, Fa, Gliss, Joico, Kenra, Naturelle, SexyHair, Taft, Zotos; Laundry & Home Care—Persil, All, Bref, Combat, Dixan, Dynamo, Fab, Le Chat, Mir, Oust, Pril, Renuzit, Soft Scrub, Sun, Snuggle, Somat, Spee, Vim
New Products: Beauty—Taft relaunches, Igora Royal, Nature Box solid form and refills; Laundry & Home Care—Persil Eco Power Bars, Somat Excellence dishwashing caps
Comments: Corporate sales rose 4.2% last year to more than $23.7 billion. Beauty accounted for 18% of sales and laundry and home care, 33%.
In 2021, beauty sales fell 2%. Divestments reduced sales by 0.9%. The professional division accounted for 29% of sales. Within the beauty segment, demand in North America and Western Europe sagged, as sales of personal cleansers dropped after posting good gains during the pandemic. Hair colorants also recorded a very substantial market decline, as hair salons reopened. In contrast, demand rose for hair care, hair styling and skin care products. Overall, the professional business achieved significant, double-digit organic sales growth. Henkel said the proportion of sales from beauty products successfully launched in the past three years was about 55%.
Home care sales fell 1.5%. Henkel said demand rose in North America and mature markets in Asia-Pacific posted good gains. But sales fell in Western Europe. Growth was very strong in Africa/Middle East. Sales also rose in Eastern Europe and Latin America. Sales fell in Asia (excluding Japan).
By category, laundry care achieved strong organic sales growth driven, primarily, by demand for Persil. The brand was expanded with the launch of 4-in-1 discs and other variants. The specialty detergent category recorded significant growth, due to the popularity of Perwoll. Within home care, demand for dishwashing and bathroom cleaners drove gains. The core brands, Pril, Bref and Somat, all made contributions with double-digit gains. In contrast, demand for household cleaners sagged as consumption returned to pre-pandemic levels. By business area, laundry care accounted for 71% of sales, with home care making up 29%.
For Q1 2022, group sales rose 6.1%. Emerging markets posted doubled-digit gains. However, beauty sales fell 3.5% due to “implementation of planned portfolio measures.” Laundry and home care sales rose 2.2%.
During the quarter, Henkel announced the merger of laundry and home care and beauty care business units into the integrated multi-category platform called Henkel Consumer Brands. The first phase of the measure will be implemented by the end of 2023. According to Henkel, the move strengthens growth momentum and margin profile in the consumer business. Approximately €500 million in gross savings are expected in the mid-term. About 2,000 jobs will be affected worldwide. Henkel said it expects annual savings of about €250 million.
Looking ahead, Henkel expects organic sales growth of 3.5-5.5%. However, beauty care organic sales are expected to fall 3.0-5.0%, due in part to discontinued businesses. Laundry and home care organic sales are expected to grow 2.0-4.0%.
Last month, Henkel successfully closed its acquisition of the professional hair business of Shiseido Company. However, Shiseido retains a 20% share in Japan.