07.01.22
White Plains, NY
www.combe.com
Sales: $405 million
Key Personnel: Keech Combe Shetty, executive chair; Akshay Shetty, CEO; Michele Resbir, SVP, CFO; Kyle Stenzel, SVP-sales North America; Dr. Padmaja Prem, PhD, SVP-global research and innovation; Tim Williams, SVP-global operations; Danielle Arnone, global chief digital & technology officer; Meg Rogers, SVP-worldwide creative director; Stacey Feldman, SVP-marketing North America; Anthony Santini, SVP-general counsel and corporate secretary; Jorge Meszaros, SVP/GM-core international markets; Jason Friedlander, SVP/GM-ecommerce, media and analytics
Major Products: Just For Men, Vagisil and Seabond; Virtue Labs (investor)
New Products: Vagisil Scentsitive Scents Coconut Hibiscus Wash, Scentsitive Scents Rose All Day Intimate Wash, Healthy Detox Spray, Healthy Detox Wipes; Just for Men Virtual Shade Matching for Hair Color
Comments: Ivan Combe launched the company with the idea of making products that addressed the unmet needs of consumers in categories that either didn’t yet exist, or that the big companies simply ignored. Today, the privately-held personal care company has a proven track record of successful category and brand development.
More recently Combe stepped up to the plate in the realm of digital technology. In late 2021, Just For Men launched what it calls the first-ever AI-powered virtual try-on experience for beard color. Using Perfect Corp.’s newest AI technology, the Combe-owned brand offers “hyper-realistic” virtual try-on solution for men’s hair color and facial hair color.
According to Stacey Feldman, senior vice president of North American marketing at Combe, the new virtual try-on tool for facial hair is “specifically calibrated to Just for Men shades to make it even easier for the customers to find their perfect shade match.”

Just For Men launched an AI-powered virtual try-on experience for beard color.
www.combe.com
Sales: $405 million
Key Personnel: Keech Combe Shetty, executive chair; Akshay Shetty, CEO; Michele Resbir, SVP, CFO; Kyle Stenzel, SVP-sales North America; Dr. Padmaja Prem, PhD, SVP-global research and innovation; Tim Williams, SVP-global operations; Danielle Arnone, global chief digital & technology officer; Meg Rogers, SVP-worldwide creative director; Stacey Feldman, SVP-marketing North America; Anthony Santini, SVP-general counsel and corporate secretary; Jorge Meszaros, SVP/GM-core international markets; Jason Friedlander, SVP/GM-ecommerce, media and analytics
Major Products: Just For Men, Vagisil and Seabond; Virtue Labs (investor)
New Products: Vagisil Scentsitive Scents Coconut Hibiscus Wash, Scentsitive Scents Rose All Day Intimate Wash, Healthy Detox Spray, Healthy Detox Wipes; Just for Men Virtual Shade Matching for Hair Color
Comments: Ivan Combe launched the company with the idea of making products that addressed the unmet needs of consumers in categories that either didn’t yet exist, or that the big companies simply ignored. Today, the privately-held personal care company has a proven track record of successful category and brand development.
More recently Combe stepped up to the plate in the realm of digital technology. In late 2021, Just For Men launched what it calls the first-ever AI-powered virtual try-on experience for beard color. Using Perfect Corp.’s newest AI technology, the Combe-owned brand offers “hyper-realistic” virtual try-on solution for men’s hair color and facial hair color.
According to Stacey Feldman, senior vice president of North American marketing at Combe, the new virtual try-on tool for facial hair is “specifically calibrated to Just for Men shades to make it even easier for the customers to find their perfect shade match.”

Just For Men launched an AI-powered virtual try-on experience for beard color.