07.01.22
Foothill Ranch, CA
www.sengence.com
Sales: $1.0 billion
Key Personnel: Joni Rogers-Kante, founder, CEO and chairwoman; Ben Kante, chief strategy officer; Philippe Guerreau, president; Michael Moad, chief legal officer; Alan Rogers Kante, owner/CXO, chief experience officer; Anita Krpata, chief commercial officer; Dean Hong, SVP, finance and accounting; Kirsten Aguilar, EVP-global marketing and SeneCare; Charles Miller, SVP-global operations; Alix Orza, VP-human resources
Major Products: Color cosmetics and skin care: LipSense, MakeSense foundation, UnderSense 3-in-1 Maximizing Lash Primer, LashSense VolumeIntense mascara and Lifting & Firming neck cream
New Products: Lip Line Corrector, Glowify Illuminating Moisture Mist, Desert Sands Lipsense collection, Gemini Sign Lipsense Moisturizing Gloss, Moisturizing Body Wash, Tropical Paradise Scented Gloss Lipsense collection
Comments: According to industry sources, sales were flat last year. Senegence markets more than 300 products, with more than two-thirds of the total in skin care. SeneGence Translucent Loose Powder won a Shape Beauty Award last year.
Joni Rogers-Kante founded Senegence in 1999. That first year, the company sold $1.7 million worth of product. Sales doubled in 2000 and company executives have never looked back. Senegence is sold by thousands of consultants in nearly 20 countries. At its California headquarters, Senegence has more than 200 employees.
In March, Anita Krpata was appointed chief commercial officer. With more than 20 years of experience in corporate strategy, sales, marketing and customer experience, she has helped advance several well-known consumer brands, such as Stella & Dot, Tyra Beauty, Lilly Lashes and Luminess, through direct sales, direct-to-consumer and ecommerce strategies.
www.sengence.com
Sales: $1.0 billion
Key Personnel: Joni Rogers-Kante, founder, CEO and chairwoman; Ben Kante, chief strategy officer; Philippe Guerreau, president; Michael Moad, chief legal officer; Alan Rogers Kante, owner/CXO, chief experience officer; Anita Krpata, chief commercial officer; Dean Hong, SVP, finance and accounting; Kirsten Aguilar, EVP-global marketing and SeneCare; Charles Miller, SVP-global operations; Alix Orza, VP-human resources
Major Products: Color cosmetics and skin care: LipSense, MakeSense foundation, UnderSense 3-in-1 Maximizing Lash Primer, LashSense VolumeIntense mascara and Lifting & Firming neck cream
New Products: Lip Line Corrector, Glowify Illuminating Moisture Mist, Desert Sands Lipsense collection, Gemini Sign Lipsense Moisturizing Gloss, Moisturizing Body Wash, Tropical Paradise Scented Gloss Lipsense collection
Comments: According to industry sources, sales were flat last year. Senegence markets more than 300 products, with more than two-thirds of the total in skin care. SeneGence Translucent Loose Powder won a Shape Beauty Award last year.
Joni Rogers-Kante founded Senegence in 1999. That first year, the company sold $1.7 million worth of product. Sales doubled in 2000 and company executives have never looked back. Senegence is sold by thousands of consultants in nearly 20 countries. At its California headquarters, Senegence has more than 200 employees.
In March, Anita Krpata was appointed chief commercial officer. With more than 20 years of experience in corporate strategy, sales, marketing and customer experience, she has helped advance several well-known consumer brands, such as Stella & Dot, Tyra Beauty, Lilly Lashes and Luminess, through direct sales, direct-to-consumer and ecommerce strategies.