Sales: $140 million (estimated).
Key Personnel: Dr. Farouk Shami, chairman and founder; Lisa Marie Garcia, president of innovation.
Major Products: CHI, BioSilk and Esquire.
New Products: Esquire Ultimate Men’s Grooming Phase 2, CHI Ellipse Hairstyling Tools, CHI Deep Brilliance Tools, Royal Treatment Haircare, CHI Onyx Euroshine Crimper, CHI Shine Shades Violet Series, CHI Luxury Black Seed Oil Haircare, CHI Lava 1” Hairstyling Iron, CHI Olive Organics Haircare, CHI Nano Hair Dryer, CHI Power Plus Relaunch.
Comments: Farouk Systems, Inc., Houston, TX, was founded in 1986 by Dr. Farouk Shami, a hairdresser on a mission to provide the professional beauty industry with the most advanced American technology based upon education, environment and ethics. Today. Farouk Systems distributes its products throughout the US and to more than 100 countries worldwide, and Dr. Shami owns 25 patents, including the world’s first ammonia-free hair color.
Big news this year was that Farouk Systems, Inc. and LG Household and Health Care, Ltd. have formed a joint venture in South Korea. New LG Farouk Co. will reportedly bring the latest technology and advancements to the beauty industry. It will establish a manufacturing facility in Korea to better serve distribution channels in Asia. Each company will combine its expertise in technology and product formulations to deliver new product concepts. Farouk Systems will also distribute LG Household and Health Care’s skin care brands through its worldwide distribution channels in the professional salon industry. The lines will include existing products with an expansion plan to include anti-aging and hydrating skin care as well as technologically advanced devices.
In personnel news, Edwin Hofstede has been named managing director for Europe, effective July 1, 2017. With more than 20 years of experience in the professional salon industry, Hofstede worked as a successful sales and marketing manager for Farouk Systems’ Dutch Distributor TrendyHair Company. Earlier he served at Farouk Systems Europe (2007-2013) as a marketing manager by focusing and supporting the European distributors.