Sales: $436 million for sun and skin care products. Corporate sales: $2.2 billion.
Key Personnel: David P. Hatfield, chief executive officer and chairman; Rod R. Little, chief financial officer; Tony Bender, chief information officer and vice president, global business services; John Hill, vice president, human resources; Colin Hutchinson, chief operating officer; Marisa Iasenza, chief legal officer.
Major Products: Sun care, skin care and shave products sold under the brand names that include Banana Boat, Hawaiian Tropic, Schick, Wilkinson Sword, Edge, Skintimate, Personna and Wet Ones.
New Products: Banana Boat Simply Protect and Dry Balance, Hawaiian Tropic Weightless Face; Jack Black (acquisition).
Comments: Edgewell is in the Black…Jack Black that is! The sun care maker purchased the men’s grooming company on March 1 for about $90 million in cash.
Sales of sun and skin care products rose 3.2% in 2017, driven by a 14% gain in international markets. The company proudly notes that it launched four of the top five sun care products in the US last year, according to Nielsen. Outside the US, Edgewell introduced Bulldog into Germany and The Netherlands, and rolled out Banana Boat in Spain. The sun and skin care business accounted for 19% of corporate sales last year, but sun care alone represented 15% of sales.
For the six months ended March 31, 2018, sun and skin care sales rose 1% to $152 million. During the second quarter, Edgewell launched “Project Fuel,” an enterprise-wide initiative designed to transform the company’s business and cost structure, deliver substantial cost savings, increase agility and provide the capabilities and financial resources needed to drive growth and shareholder value.