Sales: $2.7 billion
Sales: $2.7 billion for home and personal care products. Corporate sales: $6.1 billion.
Key Personnel: Benno Dorer, chairman and chief executive officer; Jon Balousek, executive vice president; Kevin Jacobsen, executive vice president and chief financial officer; Kirsten Marriner, executive vice president and chief people officer; Linda Rendle, executive vice president; Eric Reynolds, executive vice president; Laura Stein, executive vice president and general counsel; Bill Bailey, senior vice president; Diego Barral, senior vice president and general manager; Michael Costello, senior vice president and general manager; Troy Dather, senior vice president and chief customer officer; Denise A. Garner, senior vice president and chief innovation officer; Stacey Grier, senior vice president and chief marketing officer; Jay McNulty, senior vice president and chief information officer; Andy Mowery, senior vice president and chief product supply officer.
Major Products: Household—Clorox, Formula 409, Liquid Plumr, Pine Sol and Green Works cleaning products; Personal Care—Burt’s Bees, Renew Life digestive help.
New Products: Burt’s Bees—Lip Oils, Liquid Lipsticks; Clorox—Ultra Clean Disinfecting Wipes, Clean Screen Wipes, Scentiva Disinfecting Mopping Cloths, Quitamanchas Supreme Whites (Latin America), Healthcare Versasure Cleaner Disinfectant Wipe.
Comments: Corporate sales rose 3% last year. Cleaning products, which includes home care, laundry and professional products, represented 34% of sales. Burt’s Bees represents 4% of sales and Happi estimates that household and personal products account for about one-third of international sales.
In FY2018, cleaning product sales rose 3% to nearly $2.1 billion on a 3% increase in volume. Driving the gains were the continued strength of Clorox disinfecting wipes across multiple channels and the launch of Scentiva. The gains were partially offset by lower sales of professional products. Burt’s Bees sales rose due to continued strength in lip care and the launch of face and eye cosmetics. International sales were up 2% on flat volume.
For the nine months ended March 31, 2019, cleaning product sales rose 2% to nearly $1.6 billion. Corporate sales improved 3% to nearly $4.6 billion. Through nine months, Burt’s Bees accounted for 5% of corporate sales.
Clorox chairman and CEO Benno Dorer says the company is aggressively addressing the heightened competitive activity within the bags and wipes categories, which contributed to “third-quarter results that were more mixed after a strong first half.”
Clorox now anticipates sales growth in the range of 2% to 3% compared with prior guidance of 2% to 4%. The lowered sales view is related to expectations of softer sales in bags and wraps business, owing to widened price gaps as a result of price increase and higher competitive promotions.
In June, CloroxPro announced the winners of its first-ever Champions of Clean contest, which was launched earlier this year to celebrate the unsung heroes who work behind the scenes to maintain healthy environments for patrons and staff. Healthcare professionals, administrators and facility managers were encouraged to nominate someone who goes above and beyond to win a three-night vacation for two or equivalent cash prize (for more on the contest, see Marketing News, p. 28 in this issue).