Sales: $700 million
Sales: $700 million (estimated).
Key Personnel: Joni Rogers-Kante, founder, chief executive officer and chairwoman; Philippe Guerreau, president; Michael Moad, chief legal officer; Ben Kante, chief strategy officer; Jerome S. Kaiser, chief financial officer; Alan Rogers Kante, owner/chief experience officer; Kirsten Aguilar, executive vice president of global marketing and SeneCare; Karen Goodman, executive vice president of sales and distributor development; Leslie Boyd-Bradley, vice president, distributor development and sales; Charles Miller, vice president, manufacturing.
Major Products: Color cosmetics and skin care including LipSense, MakeSense foundation, UnderSense 3-in-1 Maximizing Lash Primer, LashSense VolumeIntense mascara and Lifting & Firming neck cream.
New Products: Color cosmetics—Limited-edition Cowgirl Collection, Limited-edition Hurricane Red LipSense, Limited-edition Rose Gold Collection, Limited-edition Wonderland Collection, Limited-edition Bouquet of Violets Collection, Limited-edition Bouquet of Roses Collection, Limited-edition Clover Collection, Limited-edition Fruit Bowl Collection, MakeSense Original Foundation (six new shades for deeper skin tones) Golden Tan, Adobe, Deep Caramel, Cinnamon, Coffee and Truffle; Limited-edition Glitz & Glam 20th Anniversary Celebration Collection Golden Orchid LipSense, Metallic Plum LipSense, Ultra Gold Glitter Gloss, Platinum ShadowSense Glitter, Lapis ShadowSense Glitter, EyeSense Long-Lasting Eye Liner Pencil – new colors; Hair care—SeneGence HairCovery Thickening & Volumizing Shampoo, SeneGence HairCovery Thickening & Volumizing Holding Spray with SenePlex and SenePeptide’ SeneGence HairCovery Moisturizing & Shine Enhancing Conditioner, Strengthening & Thickening Hair Serum; Eye color—EyeSense Long-Lasting Eye Liner Pencil; UnderSense 3-in-1 Maximizing Lash Primer; LashSense VolumeIntense Mascara; LashSense VolumeIntense Waterproof Mascara; Limited-edition ShadowSense Glitters in Moca Java Glitter and Sandstone Pearl Glitter; Skin care—Lifting & Firming Neck Cream with SenePlex+, Nangai Oil (reformulated).
Comments: Privately-held Sene- Gence International is a direct sales company founded in 1999. During the past year, the company has opened corporate offices in Mexico, as well as expanded its sales opportunities to new distributors in the country. Senegence also expanded into New Zealand by offering sales opportunities for new distributors in that company.
“SeneGence’s global expansion is bringing our products and distributor opportunities to millions of women worldwide. It’s an incredibly exciting time for the company,” said Rogers-Kante. “We have exceeded our registration expectations. I love that so many people came out to celebrate SeneGence New Zealand. I’m pleased to welcome new distributors to our SeneSisterhood.”
Last year, Senegence received the Direct Selling News Bravo Leadership Award, and was the only company to win Orange County Business Journal’s three biggest awards in one year (Excellence in Entrepreneurship, Women of the Year and Family-Owned Large Business).
Earlier this year, SeneGence unveiled its SeneBiz app with Verb’s interactive video feature at its Evolve Seminar, which was also live-streamed to distributors throughout Australia and Canada.
Verb’s interactive video feature allows SeneGence distributors to create their own custom video content. Distributors can augment video content with clickable “taggs” that encourage prospective customers to interact with the video content, directing viewers to social media sites, enrollment sites, as well as email and phone call portals.
“The new interactive video feature allows our Independent Distributors to connect and engage in new ways like never before in relationship marketing,” stated Kirsten Aguilar, SeneGence’s executive vice president of global marketing. “We are excited to see this technology push SeneGence’s world class beauty products to new heights.”
SeneGence is expected to start construction in early 2020 on a 241-acre corporate campus near Interstate 44 and Oklahoma 33 in Creek County, OK.