Sales: $500 million
Sales: $500 million (estimated).
Key Personnel: Jeff Olson, founder and chief executive officer; Deborah K. Heisz, co-chief executive officer; Amber Olson Rourke, co-founder and chief sales and marketing officer; Renee Olson, co-founder and chief leadership officer; Bo Short, president; Christi Clinger, chief operating officer; Brad Wayment, president of global markets; Rick Arnold, general manager, Australia, New Zealand and Singapore; Eris Ching, general manager, Hong Kong; Adriana Sarmiento, general manager, Columbia and Mexico.
Major Products: Anti-aging skin care products sold under the Nerium AD, Age IQ and Prolistic brand names.
New Products: Neora Wellness Chews, Firm Body Contour Cream, Invisi-Bloc Sunscreen Gel, Complexion Clearing Salicylic Acid Acne Treatment Pads; Age IQ Invisible sunscreen.
Comments: In February, Neora, formerly Nerium, launched a complete reimagining of its brand. The new name represents the company’s evolution into a new era and encompasses its growth as it continues to expand globally. Not only do the products have an updated modern and sophisticated look, Neora is now repackaging its products using recyclable options when possible and reducing the amount of packaging to help reduce its carbon footprint, according to the company.
The products have also been enhanced as part of this transformation; Neora’s EHY Brain Formula tablets and Youth Factor Complete Vitality Complex tablets are now transitioning to vegan capsules.
Another change at Neora is a new compensation plan, which is designed to reward Brand Partners’ efforts and encourage them to build their businesses and grow their customer bases.
Three months after the rebrand, Neora reported a major surge in both new customers and products sales. Neora’s monthly sales for April 2019 were up 20% globally and 30% in the US, as compared to year-end December sales. Neora has attracted more than 2 million customers during the past eight years and boasts a ratio of 12 new customers to every new independent Brand Partner enrolled for 2019 in the US, according to company executives.
Jeff Olson, Neora founder and CEO said, “We believe the landscape of direct sales is changing, and we have positioned ourselves to always be at the forefront of that change. This starts with a compensation plan that encourages and supports customer acquisition and retention.”