Sales: $449 million
Sales: $449 million.
Key Personnel: Heidi Thompson, co-owner, president and chief executive officer; Orville Thompson, co-owner, president and chief executive officer; Chuck Thompson, chief culture officer; Dan Orchard, general manager, emerging markets; Eric Ritter, co-general counsel; Ernie Satterthwait, chief information officer; Kevin Kirkpatrick, chief strategy officer; Kirk Nickel, chief product officer; Lindsay Randolph, chief creative officer; Mark Stastny, chief marketing officer; Reed Brimhall, chief financial officer; Richard Steel, chief human resources officer; Ryan McFarland, co-general counsel; Sam Johnson, chief of staff; Tabb Compton, chief operating officer.
Major Products: Scented wickless candles, sprays, natural/essential oils, laundry liquid and sheets, body and kitchen soap, body cream.
New Products: Aladdin Collection, Dumbo Collection, Stitch Collection, When Life Gives You Lemons charitable cause warmer.
Comments: In 2004, Scentsy was little more than a backyard startup operating out of a 40-foot ocean container in Meridian, ID. What began as just a family network of employees grew to nearly 500 employees by the end of 2009, which nearly doubled over the next five years into 2014. The company reportedly brought in $449 million in 2018. Scentsy competes in 11 markets, through 131,000 sales reps who sell products via the party plan. Scentsy employs 1,000.
The company is currently in the process of developing “passive” scent products that don’t need to be plugged into any energy source to release fragrance and licensing more products in addition to its current Disney licensing.
Since 2010, Scentsy has donated more than $10 million to causes around the world. Twice a year, the company creates a product to benefit a charity. Right now, Scentsy is raising money and awareness to support Alex’s Lemonade Stand Foundation through the sale of the When Life Gives You Lemons warmer.