Sales: $125 million
Key personnel: Kimberly Kardashian West, chief executive officer
Major products: Color cosmetics, skin care and fragrance
New products: Body care products, Crystal Pear & Peony fragrance, KKW x Mario Artist & Muse Collection
Comments: Kim Kardashian West, big sister of the creator of Kylie Cosmetics (no. 44), is the force behind KKW Beauty, her own brand of cosmetics, skin care and fragrances. The line debuted in 2017. The company was set to launch Nude Gloss and a new Classic II eyeshadow palette in mid-March, but announced it would delay the launched due to the coronavirus pandemic.