Sales: $3 billion
Note: $3 billion (estimated) for household and personal care products. Corporate sales: $4.3 billion
Key personnel: Matt Farrell, chairman, president and chief executive officer; Britta Bomhard, executive vice president, chief marketing officer; Steven P. Cugine, executive vice president, international and GNPI; Patrick de Maynadier, executive vice president, general counsel and secretary; Rick Dierker, executive vice president, chief financial officer; Carlos Linares, executive vice president, global R&D; Rick Spann, executive vice president, global operations; Paul Wood, executive vice president, sales; Judy Zagorski, executive vice president, global human resources
Major products: Arm & Hammer and Xtra laundry detergent; OxiClean, Scrub Free, Kaboom and Orange Glo household cleaners; Waterpik oral care; Nair depilatories; Oragel oral analgesics; Closeup, Arm & Hammer and Aim toothpaste; Batiste dry shampoo
New products: Arm & Hammer Clean & Simple laundry detergent, Batiste Waterless Cleansing Foam. Acquisitions: Flawless and Finishing Touch hair removal businesses
Comments: Corporate sales rose 5.1% last year to more than $4.3 billion. A little more than a year ago, C&D paid $475 million to acquire the Flawless hair removal business from Ideavillage. That acquisition provided a lift to results as did higher sales of Arm & Hammer liquid detergent, Waterpik oral care products, A&H scent booster, Xtra liquid laundry detergent, Batiste dry shampoo and Oxiclean stain fighter. These increases were partially offset by lower sales of Oxiclean liquid laundry detergent.
Church & Dwight said international sales rose 6.6% due, in part, to higher sales of Batiste dry shampoo, Femfresh feminine hygiene products, Oxiclean detergents and A&H liquid laundry detergents. It was the sixth consecutive year that the international business exceeded C&D’s long-term annual growth target of 6%. International sales accounted for more than 17% of corporate sales last year and at the end of 2019, the company had subsidiaries in six countries (UK, France, Germany, Canada, Mexico and Australia) and exported products to more than 130 countries.
Last year, Church & Dwight’s sustainability efforts were lauded by several third parties; for example, C&D made Barron’s Most Sustainable Companies list and the EPA’s Green Power Partnership Top 100 list, Newsweek’s America’s Most Responsible Companies Top 100 List, the EPA’s Green Power Partnership Top 100 list, the Just Capital “America’s Most Just Companies” list and the FTSE4Good Index Series.
For the first quarter of 2020, sales jumped more than 11% to over $1.1 billion, as consumers snapped up a variety of C&D brands when faced with COVID-19. For example, sales of A&H and Xtra laundry detergent rose, as did sales of Kaboom cleaner. Overall, organic sales grew 9.2%, which exceeded the company’s outlook of a 3.0% gain.
“Of the 15 domestic categories which Church & Dwight competes, 10 grew consumption this quarter, and 7 of those 10 had double-digit growth from unprecedented consumer spending due to the coronavirus,” explained CEO Matt Farrell.
In a nod to consumer demand for less complex product formulas, C&D rolled out Arm & Hammer Clean & Simple laundry detergent, which contains only six ingredients plus water. In contrast, C&D says traditional detergent formulas usually contain 30 ingredients.
In its annual report, Church & Dwight pointed out that its portfolio is nicely balanced between premium (63%) and value (37%) brands—a balance that will enable it to ride out the recession.