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RITA Rolls Out Ritafactant SFE


A mild, sulfate-free surfactant blend on stand M68.

RITA (stand M68) has specialized in sulfate-free and lactylated blends for decades. RITA's newest innovation in the category is Ritafactant SFE, a low-cost, sulfate-free, sulfonate-free and DEA/MEA-free surfactant blend. According to RITA, this all-in-one blend is a simple addition to the water phase, and can be used in a wide range of formulas, including:

• Shampoo systems with excellent foam quality and viscosity;
• Economical formulas that are market competitive; and
• Prototypes optimized with fragrance and conditioning polymers.

These cold-process formulas can help streamline production efficiency, too. Ritafactant SFE's use level is 30-45% and is said to be ideal for hand washes, body washes, facial cleansers and surface cleaners. 

More info: RITA, Tel: +1 (815) 337-2500 or (800) 426.7759; Website: