Boticário Group


Company Headquarters

Roque Petrônio Junior Avenue, 999 16º andar, Morumbi Office Tower, Santa Gertrudes, Sao Paulo 04707-910 Brazil

Driving Directions

Brand Description

Beauty transforms, enchants, conquers and can also be conquered. This is the ideal of beauty that O Boticário multiplies with its products, stores and in its relationship with the public.

Since 1977, O Boticário has combined inspiration, daring, innovation and quality, awakening the respect of the market, the trust of partners and the admiration of consumers.

Key Personnel

  • Artur Grynbaum
    Chief Executive Officer

Yearly results

Sales: 1.3 Billion

Sales: $1.3 billion

Comments: Grupo Boticário has more than a half dozen brands in its beauty stable. According to the company’s website: “We are a seven-brand group, which are present in 15 countries, with e-commerce and millions of resellers.”
The newest Grupo Boticário brand is Dr. Jones. Grupo Boticário acquired the Brazilian male grooming brand for an undisclosed sum back in October 2022.

According to Fernando Modé, chief executive officer of Grupo Boticário, the acquisition of Dr. Jones consolidates a series of strategic transactions completed over the past few years focusing on accelerating its digitalization program and expanding its brand portfolio.

“With Dr. Jones, we are strengthening our presence in the male beauty segment, a booming market with strong growth potential,” said Modé in a media statement.

Dr. Jones, founed in 2013 by André Popoutchi and Guilherme Campas, will continue to be sold via the brand’s DTC online store. However, Boticário says it has a medium-term goal to expand the Dr. Jones consumer base via Grupo Boticário’s other sales channels.

Coffee Man Seduction is an amber spicy fragrance for men.

Sales: 1.7 Billion

Sales: $1.7 billion

Boticário Group was named company of the year by Abihpec, the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry.
According to press reports, Amazon is looking to Boticário (and its chief competitor Natura) to sell products through its Brazilian retail website. The country is an area that the online goliath wants to tap for revenue beyond books.

In March, Boticário Group acquired Vult Cosmética, a Brazilian color cosmetics brand. In June O Boticário entered into licensing according with Millennial Capital, a retail investment and management firm, to build its business in the Middle East, with a branded store set to open sometime this fall in Dubai.

Even more recently, Gisele Bündchen was appointed ambassador for O Boticário Beauty. The supermodel will appear in campaigns starting next month, according to sources.

Last year, Group Boticário launched its fifth business division, Multi B. This unit will distribute brands such as Revlon, Australian Gold, Nuxe, Sinful Colors and Bio-Oil in the Brazilian market.


Sales: 1.4 Billion

Sales: $1.39 billion

Boticario Group is the biggest fragrance retailer in Brazil, a country that loves fragrance! The Group opened more than 70 stores last year, closing 2016 with more than 4000 points of sale in 1,750 Brazilian cities.

Environmental issues are a driving force and the Group achieved LEED certification during the past year, as well as LIFE Certification which recognizes its efforts to preserve ecological diversity, natural resources and ecosystems. Along those lines, Boticario’s new Cuide-se Bem collection is packaged in environmentally-friendly material. It won a Sustainable Beauty Award from Organic Monitor (now know as Ecovia Intelligence).

In a technical advance, the Group is utilizing an artificial testing technique, originally developed for the pharmaceutical industry, to test for allergens. The chip technology, which eliminates the need for patch tests, identifies irritants in cosmetics.

During the past year, Boticario spent $500,000 to offer free aesthetician courses at a new campus of the Federal Institute of Education, Science and Technology in Bahia state.

Finally, in a study with far-reaching consequences, the Group teamed up with ONU Women and Papo de Homem to look at gender equality. Their work culminated in the documentary, “Precisamos falar com os homens? Uma jornada pela igualdade de gênero” (Do We Need to Talk to Men? A journey for gender equality), and had viewings in São Paulo, Rio de Janeiro and Bahia.


Related Content