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St. Louis, MO 314.985.2000 www.energizerholdings.com Sales: $425 million for skin care products. Corporate sales: $4.4 billion. Net income: for the year ended Sept. 30, 2014. Key Personnel: Ward M. Klein, chief executive officer, Energizer Holdings Inc.; David P. Hatfield, president and chief executive officer, Energizer Personal Care; Daniel J. Sescleifer, executive vice president and chief financial officer, Energizer Holdings, Inc.; Peter J. Conrad, vice president, human resources, Energizer Holdings, Inc.; Mark S. Lavigne, vice president and general counsel, Energizer Holdings, Inc. Major Products: Hawaiian Tropic and Banana Boat sun care products; Edge, Schick, Skintimate and Wilkinson Sword shaving products; Wet Ones and Playtex Sport Wipes. New Products: Hawaiian Tropic Island Sport, New & Improved Banana Boat Sport Performance, Banana Boat Dry Oil Clear Ultramist with Argan Oil. Comments: This is the last year that the Energizer name will appear in The Top 50. This month, Energizer’s personal care business will become Edgewell Personal Care when the firm’s battery and personal care units part ways. The move was made to allow each business to pursue its own strategic focus and unlock the full value of each business for shareholders, according to company executives. David Hatfield will serve as CEO of Edgewell Personal Care. In fiscal 2014, Energizer’s skin care sales, including sun and wet shave preps, fell 1%. Corporate sales were up 6.7% due to the acquisition of feminine care brands, the firm said. Energizer said US sun care sales were down due to cool and wet weather during much of the US summer season. But that was offset by growth in the company’s international sun care business. For the first half of fiscal 2015, Energizer’s personal care sales fell 4% to $1.1 billion. The company said lower volumes across the wet shave and infant and feminine care businesses were partially offset by improved price/mix in wet shave and skin care.
St. Louis, MO 314.985.2000 www.energizerholdings.com
Sales: $425 million for skin care products. Corporate sales: $4.4 billion. Net income: for the year ended Sept. 30, 2014.
This is the last year that the Energizer name will appear in The Top 50. This month, Energizer’s personal care business will become Edgewell Personal Care when the firm’s battery and personal care units part ways. The move was made to allow each business to pursue its own strategic focus and unlock the full value of each business for shareholders, according to company executives.
David Hatfield will serve as CEO of Edgewell Personal Care.
In fiscal 2014, Energizer’s skin care sales, including sun and wet shave preps, fell 1%. Corporate sales were up 6.7% due to the acquisition of feminine care brands, the firm said. Energizer said US sun care sales were down due to cool and wet weather during much of the US summer season. But that was offset by growth in the company’s international sun care business.
For the first half of fiscal 2015, Energizer’s personal care sales fell 4% to $1.1 billion. The company said lower volumes across the wet shave and infant and feminine care businesses were partially offset by improved price/mix in wet shave and skin care.
Sales: $429 million for skin care products. Corporate sales: $4.5 billion. Net income: $407 million for the year ended Sept. 30, 2013.
Sales of skin care products, including sunscreen, rose less than 2% last year. To hold consumers’ interest during summer 2014, Banana Boat rolled out an array of new products, including a sunscreen line specifically for men and the only alcohol-free, tear-free, sting-free kids clear spray, according to said Carla Luca, senior brand manager of Banana Boat brand sunscreens.
“Each new innovation offers multi-skin benefits that go beyond UVA/UVB protection, which is important to today’s shopper,” said Luca. “For example, our Triple Defense Sunscreen for Men Lotion and Clear UltraMist combat odor while hydrating the skin with a contemporary masculine scent, so men can be confident in their sunscreen choice.”
Hawaiian Tropic is giving away a deluxe “dream escape” through an online contest asking consumers where they escape with Hawaiian Tropic.
Net Sales: $426 million for personal care. Corporate sales: $4.6 billion. Net earnings: $ 409 million for the year ended Sept. 30, 2012.
Energizer Personal Care, a division of Energizer Holdings, is a leading player in the US sun care market via its Hawaiian Tropic and Banana Boat brands, and a thought leader in the sun care industry through category-driving initiatives aimed at raising awareness of the need for sun protection. The Energizer Personal Care shaving brands, including Schick, Edge, Skintimate and Wilkinson-Sword, continue to innovate in the shaving category in efforts to provide men and women with the best shaves for their skin.
For fiscal 2012, corporate sales fell slightly 1.7% to $4.6 billion for the year ended Sept. 30, 2012, according to the company’s annual report. However, net earnings were up sharply.
Skin care sales rose less than 2% to $423 million and sales of “other” personal care products doubled to $3 million. The company, unfortunately, received unwanted publicity when a consumer caught on fire after applying Banana Boat spray sunscreen and standing near an open flame.
As a result, Energizer issued a voluntary recall that included 23 Banana Boat spray sunscreen products sold from January 2010 through September 2012. It received reports of four injuries in the US and one in Canada. Energizer believed that this issue is associated with the product delivery system, specifically the size of the spray valve opening on the affected products. The spray valve opening on the affected products dispenses more than is typical in the industry for continuous sun care sprays, it said in the recall. As a result, the product is taking longer to dry on the skin than is typical with other continuous sprays.
In an effort to reach new consumers, the company also rolled out a line of flameless wax candles in Fall 2012. These candles are made with long-lasting LEDs that never need replacing ensuring a soft glow every time.
“The introduction of flameless wax candles is a natural extension of our household lighting portfolio and we’re dedicated to bringing the very best in home lighting to consumers,” said Anne Bannister, general manager, Strategic Ventures at Energizer. “Consumers want stylish, versatile home accent lighting so we created a beautiful and realistic way to set ambiance anywhere in the home.”
For the six months that ended March 31, 2013, Energizer saw corporate sales of $2.28 billion and net earnings of $214.7 million, according to the company; with personal care net sales of $1.2 billion.
St. Louis, MO 314.985.2000 www.energizer.com Sales: $419 million (estimated) for sun care, skin care and shaving products. Corporate sales: $4.6 billion. Net income: $261 million for the year ended Sept. 30, 2011.
Energizer is known for its batteries, but the company is the leading player in the US sun care market via its Hawaiian Tropic and Banana Boat brands. Last year, skin care net sales increased 9% (7% organic and 2% currencies) due to the favorable impact of lower prior year sun care returns and higher shipments for the current sun care season.
For the six months ended March 31, 2012, corporate sales rose nearly 4% to almost $2.3 billion and net income rose nearly 50% to $221 million. Personal care sales rose more than 5% to $191 million on the strength of sun care sales.
Sales: $329 million (estimated) for skin care products. Corporate sales: $4.3 billion. Net income: $473 million.
The company holds the No. 1 position in the U.S. sun care and wipes categories. Energizer’s Playtex unit markets and sells sun care products under two well-known brand names, Banana Boat and Hawaiian Tropic.
Skin care net sales increased 22% due to the inclusion of Hawaiian Tropic. Excluding the impact of Hawaiian Tropic, skin care net sales increased 5% due to the growth of the Banana Boat brand.
Now Energizer has an Edge in men’s grooming, having purchased the brand from S.C. Johnson. With so many industry pundits predicting that men’s grooming is finally ready to take off, the acquisition couldn’t have come at a better time for Energizer.
$270 million (estimated) for personal care products. Corporate sales: $3.3 billion. Net income: $321 million.
Energizer just keeps going and going after new categories. In October, the company purchased Playtex Products for about $1.9 billion. The acquisition, which included Banana Boat and Hawaiian Tropic, gives Energizer a leading position in the sun care category.
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