Company Headquarters

Antonio Puig SA Barcelona Head Office, Pl. d'Europa, 46, 48, 08902 L'Hospitalet de Llobregat, Spain

Driving Directions

Brand Description

Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world.

Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world.

Present in the fragrances and fashion, makeup and skincare categories, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders.

Puig portfolio includes our brands Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, Byredo, Penhaligon’s, L’Artisan Parfumeur, Kama Ayurveda, Loto del Sur, Charlotte Tilbury, Uriage and Apivita. As well as the beauty licenses of Comme des Garçons Parfums, Christian Louboutin, Benetton, Antonio Banderas and Adolfo Dominguez, among others.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals.

In 2022 Puig recorded sales of €3,620 million. Puig sells its products in more than 150 countries and has offices in 30 of them.



Key Personnel

  • Marc Puig
    Chairman and CEO
  • Eulalia Alfonso
  • José Manuel Albesa
    President, Beauty and Fashion
  • Detra Pinsent
    CEO, Charlotte Tilbury
  • Hervé Lesieur
    President, Uriage & Apivita, Derma

Yearly results

Sales: 3.5 Billion

Sales: $3.5 billion

Comments: Corporate sales soared 40% to a record $3.8 billion. Net profit did even better—up 71% to $420 million. The top five brands last year were Paco Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier and Uriage Eau Thermale.

Fragrances and fashion account for 74% of corporate sales, followed by makeup (17%) and skin care (9%). Fragrance and fashion sales rose 40%, makeup sales jumped 52% and skin care sales climbed 20%. Prestige brand sales rose 35%, niche brand sales more than doubled (thanks to the acquisition of Byredo) and lifestyle brand sales increased 29%.

Puig says it has a 10% global share of the selective distribution fragrance category. Sales got a lift from the successful launch of Fame, from Paco Rabanne; by the consolidation of Good Girl, from Carolina Herrera; and by the good performance of Scandal from Jean Paul Gaultier. Niche brands reaffirmed their growth plan in Asia with the opening of new own points of sale for Penhaligon’s and L’Artisan Parfumeur in China. Dries Van Noten presented its first collection of perfumes with a line of 10 gender fluid fragrances in refillable bottles.

Makeup posted the biggest gains in 2022. Charlotte Tilbury was the No. 1 makeup brand in the UK, and it became even stronger in 2022 due to the strength of products such as its Pillow Talk color range.

Sales: 3 Billion

Sales: $3.0 billion

Sales soared 68% last year. By category, fragrances accounted for 73% of sales, followed by makeup (16%) and dermo-cosmetics (11%). By region, Europe, Middle East and Africa (EMEA) accounted for 58% of sales. The Americas were next (32%) and Asia (10%). Online represented 28% of sales.

Last year, Puig reorganized into three divisions: Beauty and Fashion, Charlotte Tilbury and Derma. The Beauty and Fashion division will be made up of the brands Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Penhaligon’s and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons Parfums, and the Lifestyle brands of Adolfo Dominguez, Antonio Banderas, Shakira and Benetton. The Charlotte Tilbury division integrates the brand that was launched in 2012 and in which Puig acquired a majority stake last year. The new Derma division includes Uriage and Apivita, in which Puig has a majority stake, in addition to the 50% stake in Isdin.

Two years ago, Puig announced plans to reach €3 billion by 2023. Thanks to growth achieved in 2021, the company expects to exceed that figure in 2022, as well as €500 million in EBITDA, a year earlier than planned. Similarly, the company still expects to triple 2020 sales by 2025. One way to achieve that goal? Acquisitions. Last month, Puig acquired a majority stake in Byredo, a Swedish luxury brand that includes a range of beauty, home, leather goods and accessories. The move reinforces its high-end positioning, said Puig.


Sales: 1.5 Billion

Sales: $1.5 billion
Corporate sales $1.75 billion

As expected, Puig’s sales were severely affected by the COVID-19 pandemic; total revenues fell 24%. For the first time recent history, Puig ended the year with a loss. Yet company executives still expect to double sales in three years and triple them in five.

Besides monetary losses, the company suffered an emotional loss as well. Mariano Puig Planas, former president of the beauty company that bears his name, passed away this year. He was 93. Puig is credited with the group’s international expansion. During his career he led the group’s move into fragrance and fashion by signing deals with designers such as Paco Rabanne and Carolina Herrera.

Puig reorganized its business structure with the creation of three divisions: Beauty and Fashion, Charlotte Tilbury, and Derma all operational as of January 1, 2021.  The newly created Derma division includes Uriage, Apivita and Isdin. Puig has stakes in all three brands. Together, they make Puig the No. 3 player in the European dermo-cosmetic sector.

In late 2020, Puig launched AI.LICE, technology that enables consumers to preview the scent of a perfume in real time without actually testing or smelling it.

Puig is increasing its sustainability efforts, too. In 2020, the corporate carbon footprint fell 34%, due, on the one hand, to the continuity in the implementation of environmental initiatives and, on the other, to the high impact on the company’s level of activity caused by the pandemic. Despite having considerably reduced emissions, Puig decided to maintain its commitment to acquire carbon credits, further minimizing its environmental impact. During 2020, Puig carried out a CDP (Carbon Disclosure Project) climate questionnaire for the first time, taking a further step in the measurement, transparency and adoption of measures that directly reduce greenhouse gas emissions.


Sales: 2 Billion

Sales: $2.0 billion

Last year marked the second year of Plan Da Vinci, Puig’s strategy to focus on its core fragrance business and enhance the expansion of the category through innovation. In 2019, Puig products were sold in more than 150 countries. Puig expanded its presence in luxury makeup and skin care with the acquisition of Charlotte Tilbury. The move enhances Puig’s position in the category and makes it a strong “three-axis” (skin, makeup, fragrance) global competitor in the luxury beauty space, according to Puig.

Despite the moves, for the second year in a row, sales were relatively flat at Puig, a company that over the years has insisted it will become a three billion euro firm by 2025. Clearly, it still has a long way to go and grow.

Last year, Puig completed its internal Let’s Switch initiative aimed at speeding up digital transformation. Using energy derived from biomass at its Chartres and Vacarisses plants, Puig was able to decrease greenhouse gas emissions by 57% and 14%, respectively. In fact, Puig said its 2019 Sustainability Program achieved and even exceeded the objectives set for 2020.


Sales: 2.1 Billion

Sales: $2.1 billion for cosmetics.
Corporate sales: $2.2 billion.

Puig reported $2.2 billion in net revenues for 2018, which represents a 5% increase on a like-for-like and constant currency and accounting rules basis. Net income rose 6% to $273 million for this fragrance and fashion house. Although proudly a Spanish firm, Puig is truly international. The company currently sells its products in more than 150 countries and has affiliates in 26 of them. In 2018, 14% of revenues were generated in Spain and 86% in other countries. Emerging markets outside of North America and the European Union accounted for 41% of the company’s business. All Puig fragrances are manufactured in the company’s production centers in Spain and France.

Puig has maintained a portfolio of lifestyle brands, like Antonio Banderas, which enables the company to take advantage of the growing middle class, while at the same time backing the development of the growing niche brand segment, which is aimed at sophisticated consumers. In 2018, the company acquired a majority share in Dries Van Noten, which it plans to extend to the fragrances category with very selective distribution. Puig also completed a majority acquisition of Eric Buterbaugh Los Angeles, a small niche brand with very limited distribution.

Additionally, Puig recently reached an agreement with Christian Louboutin to develop its beauty business. This strategic alliance affords Puig entry into the color cosmetics category and offers a source of learning for knowledge transfer to its owned brands.

Earlier this year, Puig acquired a minority share in Loto del Sur, a Colombian company with premium positioning in the beauty sector, and in Kama Ayurveda, a leading Indian company making beauty and personal care products developed on Ayurvedic principles. Both agreements are the first step towards a majority holding by Puig in the future. The company’s goal going forward is to generate revenues of €3 billion (about $3.3 billion) by 2025.


Sales: 1.9 Billion

Sales: $1.9 billion for fragrances, cosmetics and toiletries.
Corporate sales: $2.1 billion.

Puig reported sales of $2.1 billion in net revenues for 2017, which represents an increase of 8.1% in reported net revenues and a 8.6% rise on a like-for-like and constant currency basis. Net income rose to $247 million, for this fragrance and fashion house. Puig currently sells its products in more than 150 countries and has subsidiaries in 26. While proudly a Spanish firm, Puig is truly international. In 2017, 85% of revenues were generated from outside Spain. Emerging markets outside of North America and the European Union accounted for 44% of the company’s business.

The company has a new initiative—Puig Futures, a new platform in which it plans to work with innovative companies and pioneering entrepreneurs around the world to deliver breakthrough innovation.

Puig increased its stake in Eric Buterbaugh’s fragrance business (EB Florals) and now holds a majority share, and the company announced a long-term license agreement with Christian Louboutin brand to boost the brand’s beauty business.

While it picked up a big name in fashion in Louboutin, Puig’s license accord with Valentino ends this year, and that license is moving to L’Oréal.


Sales: 1.8 Billion

Sales: $1.8 billion

The company said corporate sales rose 9% last year, but the gains came primarily in the fashion portion of the business, which accounts for about 10% of sales. In 2016, fragrance sales were hurt by results in Latin America, where Puig gets 44% of its revenue.

Puig is a top 10 player in the global fragrance market. The company recently made two acquisitions to expand its reach.

Fifteen months ago, Puig bought Eric Buterbaugh (EB) Florals. EB Florals was founded by Eric Buterbaugh, world-renowned floral designer, and Fabrice Croisé, in 2015. Together, in collaboration with the world’s leading perfumers, they have created an exclusive line of floral fragrances: a collection of eight unisex scents and six candles conceived as a homage to Buterbaugh’s floral artistry. To date, the line has been available only at the brand’s flagship boutique in West Hollywood and online.

More recently, Puig’s purchased a minority stake in Granado, a Brazilian pharmacy. A purchase price was not disclosed. The move supports Granado’s internationalization and gives Puig further access to one of the biggest personal care markets in the world. Granado also owns Phebo, a well-known Brazilian soap brand, which the company acquired in 2004.

For the first quarter of 2017, sales jumped 13%, thanks to gains from Paco Rabanne, Carolina Herrera, Prada and Penhaligon’s. In Q1, Puig opened subsidiaries in Colombia and Australia.

In June, the company unveiled Scandal, created by Daphne Bugey with Fabrice Pellegrin and Christophe Raynaud. The launch marks a new pillar fragrance for Jean Paul Gaultier. Key notes are blood orange, honey, patchouli and gardenia. The fragrance bottle is made from transparent glass and the stopper is a gold pair of female legs. The bottle is housed in a pink suede cylindrical box, mirroring the Classique and Le Mâle box shapes.

Looking ahead, as part of its original 2020 plan, Puig was determined to become the No. 3 prestige fragrance company in the world. But CEO Marc Puig Guasch told WWD that the company is unlikely to reach that goal.


Sales: 1.3 Billion

Sales: $1.3 billion

In 2015, Puig’s corporate sales rose 9%; sales of fragrances and cosmetics account for 75% of sales. In the company’s annual report it was noted that for the year, 14% of all revenues were generated in Spain and 86% in the rest of the world. Emerging markets accounted for 47% of the company’s business, outside of the European Union and North America. Puig has almost 4,500 employees in 2015 and 1,620 of them are located in Spain. At present, Puig sells its products in more than 150 countries and has subsidiaries in 22 of these countries.

In 2016, Puig S.L. completed a deal with The Shiseido Group for the IP rights of Jean Paul Gaultier (JPG) fragrance products and its business, which Shiseido’s Beaute Prestige International S.A., had been managing. Puig became the majority shareholder of the Fashion House Jean Paul Gaultier in 2011 and wanted to develop and sell JPG fragrance on its own.

In skin care, Payot’s Suprême Jeunsesse global anti-aging line is the culmination of several years of research by by Payot Laboratoires. Four products with cutting-edge formulas offer a concentration of innovative anti-aging actions to effectively fight the signs of aging: wrinkles, slackening, dark spots, a lack of radiance and dehydration, said the company.


Sales: 1.5 Billion

Sales: $1.5 billion

At the end of 2014, Puig had more than 4,000 employees and presently has subsidiaries in 22 countries and sells its products in more than 140 countries around the world. For the year, corporate sales rose 4.2% to more than $1.8 billion, but about 20% of revenue comes from the fashion side of the business.

By region, 14% of revenues were generated in Spain, an increase of 6%, breaking the negative trend of the last few years and 86% in the rest of the world. 46% of sales were in emerging markets outside the EU and North America.

One of the biggest news items at the company in 2015 was the acquisition of Penhaligon’s and L’Artisan Parfumeur from Fox Paine & Company, LLC. with effect as of Jan. 23, 2015.

Penhaligon’s London, established in 1870, is one of the most prestigious British fragrance houses. The brand has a deep heritage and holds two Royal Warrants, a symbol of excellence and quality. Its most iconic fragrance is Blenheim Bouquet, created in 1902 for the Duke of Marlborough. The brand has its own retail network and a global presence.

L’Artisan Parfumeur Paris, founded in 1976, is an artisanal brand working with its own craftsmen to create authentic and innovative perfumes. L’Artisan Parfumeur operates retail boutiques in France and has a global presence.

Puig is committed to continue expanding its presence in the prestige perfumery category. The acquisitions firmly position Puig in the growing exclusive, high-end fragrance category.


Sales: 1.6 Billion

Sales: $1.6 billion

The fashion-fragrance connection runs deep at Antonio Puig, with some of best known names in fashion—think Valentino, Carolina Herrera and Prada to name just a few—all under its umbrella. These boldface names craft haute couture and lust-worthy apparel and have significant scent collections too.  Fashion not only inspires the fragrance business, it also impacts the bottom line, accounting for about 20% of corporate sales.

Puig describes its “hybrid model” as unique in its sector, saying the structure shapes the images of its brands through fashion, then translates them successfully into the world of perfumery.  To what level of success? The company contends it is the sixth-ranking firm in the international selective perfumery sector, with an 8.6% share of that market.  And Puig hopes to raise that to 12% and occupy the No. 3 spot by 2020.

Pretty lofty goals, but Puig is riding high during this milestone year. Two thousand fourteen represents its 100th anniversary.  It marked the occasion with inauguration of the Puig Tower, the company’s new Gold LEED-certified corporate headquarters in Barcelona.

“The tower is the recognition of all we have done for the past years and at the same time a platform that allows this company to go forward. It stands in the middle of the past and the future,” said chairman and CEO Marc Puig.


Sales: 1.3 Billion

Sales: $1.3 billion

The bulk of Puig’s sales come from fragrances, but sales within its fashion group rose more than 20% last year. In 2012, Puig’s corporate sales approached $2 billion. International markets generated 83% of the business; five years ago that figure was just 64%. Earnings before interest and taxes (EBIT) rose 17% last year. A bit bearish on the future, Puig says it is expecting more moderate growth in 2013.

The company’s strong suit is scent. In 2012, Puig increased its global market share in fragrance to 8.1%, raising it to sixth place worldwide in the selective perfume industry. Growth was bolstered by the launch of CH Men Sport by Carolina Herrera and the steady success of 1 Million by Paco Rabanne along with the brand’s more recent launches, such as Black XS L’Excès and Lady MillionEDT. The launches of Prada Luna Rossa by Prada and Valentina Assoluto by Valentino also had a positive impact.

Meanwhile, Antonio Banderas (Her Secret) and Shakira (Elixir) turned in excellent performances, enabling Puig to maintain its prominent position in the masstige fragrance category in Spain and abroad.

Puig has moved its French headquarters to the most famous street in Paris, the Champs-Élysées. Not only is it closer to Puig’s fashion houses, employees from three different buildings can now work together in one facility.

By the end of the year, Puig contends 50% of its sales will come from outside Europe and the US.


Sales: 1.7 Billion

Sales: $1.7 billion

Puig continues to increase its market share worldwide in the selective perfumery sector, up from 5.1% in 2007 to 7.6% in 2011. That jump, according to the company, makes Puig the No. 7 player in the global fragrance market.

The Valentina Eau de Parfum by Valentino lineup includes body oil, shower gel and lotion.

All told, this fragrance and fashion house recorded a 12% rise in net revenues to $1.7 billion, with international markets generating 80% of that business, up from 64% in 2007. Operating profit (EBIT) was up as well to more than $270 million and net income posted a 19% gain to over $200 million.

One of the main factors behind the growth were the launches of 212 VIP Men and CH L’Eau by Carolina Herrera. Puig said 1 Million by Paco Rabanne continued to be successful by maintaining its position near the top of world rankings and the launches of Valentina by Valentino and Prada Candy by Prada fragrances were also very positive.

Prada Infusion d’Iris Eau de Parfum Absolue is new from Puig.

In addition, Antonio Banderas’ The Golden Secret, S by Shakira Eau Florale and Mango allowed Puig to maintain a significant position in the fragrance masstige category in Spain and other international markets, the firm said.

Geographically, Spain remains the main market for Puig, although the country accounted for just 20% of net revenues, down from 36% in 2007. The shrinking share stems from contraction of the Spanish market and the sale of non-strategic brands, according to Puig, which continues looking to other countries for growth. Currently, Puig sells its products in more than 130 countries and has subsidiaries in 21 of them.

Revenues in Q1 of 2012 grew by 20%, which should put Puig on track to hit its goal of topping €1,400 million in net revenues by the end of the year.

Sales: 1.1 Billion

Sales: $1.1 billion

Watch out fragrance world, Puig is on a tear. During the past five years, the firm has increased its global marketshare of the prestige perfume industry from 3.7% to 7%. The company contends it has been responsible for 35% of the industry’s global growth during the past five years.

In 2010, Puig generated net revenues of $1.6 billion, with its fashion business accounting for a quarter of that. Even though Spain remains the main market for Puig, 75% of its net revenues came from international markets. Five years ago international markets represented 62%. Net profit attributed to the group was $172 million, a 57% increase on the previous year, according to the company.

Success last year came from what Puig called “extraordinary growth” of the Paco Rabanne brand, thanks to One Million, a scent which has occupied top positions on global bestseller lists since its debut in 2008. Company officials also had accolades for the launch of Lady Million, 212 VIP by Carolina Herrera, L’Élixir de Nina by Nina Ricci and the eau de toilette of Infusion d’Iris by Prada.

Other 2010 highlights came from its other scent stories, specifically Adolfo Domínguez (Bambú Mujer and Colección Privada), Antonio Banderas (The Secret) and Shakira (S by Shakira) in the Spanish market, which enabled Puig to maintain its leadership position in the category.

Puig has projected its 2011 sales will exceed $1.7 billion, fueled in part by upcoming fragrance launches from the likes of Valentino (the firm took over the designer’s fragrance licensing from Procter & Gamble earlier this year) and Prada, which is rolling out Prada Candy this Fall.

In May, Puig bolstered its position in fashion when it acquired majority control of Jean Paul Gaultier, purchasing the 45% stake held by Hermès International and roughly 15% from the founding couturier. However, Gaultier’s lucrative fragrance license is currently held by Beauté Prestige International, a subsidiary of Japan’s Shiseido, in a deal that runs until 2016.


Sales: 1.3 Billion

Sales: $1.3 billion

Corporate sales fell 5% last year, while fragrance sales were off 3.5%. Still, Puig maintains that it increased its market share in the global prestige fragrance sector to more than 6%. Furthermore, more than 50% of revenues are derived from products that did not exist five years ago.

Last year, fragrances represented 83% of net revenues. Cosmetics and personal care, with brands such as Payot and Maja and the distribution of Tresemmé in Spain and Portugal, generated 12% of revenues.

Although fragrance sales slipped last year, Paco Rabanne recorded a 20% increase in sales, thanks to the success of 1 Million, which debuted in 2008. According to Puig, 1 Million is the second most popular men’s fragrance worldwide, excluding the U.S., where this line has not yet been launched. The brand plans to launch Lady Million this September.

Another strong performer in the perfumery sector is Ricci Ricci by Nina Ricci, which reached the top 10 in the French market during the holiday selling season. Other successful launches included CH Men by Carolina Herrera, which enabled the brand to consolidate its leadership in Latin America and maintain its global market share, and l’Eau Ambrée by Prada.

Sales for the first four months of 2010 represent growth of 24% over last year, driven by the recovery of certain international markets, the success of recent years’ launches and the end of the inventory reduction process carried out by customers, particularly in the first quarter of 2009. Sales in Spain, which account for 25% of Puig’s sales, rose 9% during the period.

Looking ahead, Puig hopes to maintain double-digit gains for the remainder of 2010 and is looking forward to incorporating the Valentino brand into its portfolio. The agreement, effective Feb. 1, 2011, represents the start of a long-term association between the two companies. As a result, Puig expects to focus on fewer but stronger brands and create long-term projects in an effort to expand its share in the global perfumery, fashion and cosmetics sector.

Sales: 1.4 Billion

Sales: $1.43 billion

Puig’s sales in 2008 rose an impressive 8.5% over 2007 results. Cosmetics, fragrances and personal care sales were $1.43 billion and corporate sales were $1.5 billion.

Fragrances accounted for 81% of net revenues while cosmetics and personal care accounted for 13%. The rest of the company’s net sales come from its fashion group.In addition, based on the strong growth, Puig went from having a net debt of $169 million in 2004 to a positive net cash position of $142 million in 2008.

The firm’s perfumery sales rose 8.8% in 2008. Paco Rabanne proved to be the star, posting growth of 43%. The company attributed the gain to the launch of One Million, which became No.1 scent in France and Spain and a top 10 performer in all main markets where it was stocked. Carolina Herrera perfume sales rose 11.3% while revenues for Prada fragrances jumped 13.6%.

Infusion d Iris by Prada won the Fragrance Foundation’s 2008 Fragrance of the Year award in the Women’s Nouveau Niche category.

Sales: 1.2 Billion

Sales: $1.21 billion for cosmetics and fragrances.
Corporate sales: $1.3 billion.

In 2007, Puig’s corporate sales rose 12%, but if changes in the dollar and the “sale of non-strategic brands” are excluded, growth represented a 16% increase, according to the Spanish beauty and fashion firm.

In 2007, fragrances represented 80% of Puig’s net income, up 17% over 2006. The company attributed this growth to new launches in 2007 and 2006 including 212 Sexy Man by Carolina Herrera and Nina by Nina Ricci. Puig’s cosmetics and personal care unit saw net income rise 14%.

Spain remains Puig’s primary market, representing 34% of net income, but Russia proved to be the company’s hot spot. Sales there rose 45% over 2006. Meanwhile, sales on the American continent rose 14%.

Looking to replicate the “excellent results” Blue Seduction achieved in 2007 in Spain and Latin America, Puig has created Blue Seduction for Women from Antonio Banderas. The new scent, which was unveiled in the U.S. in July, will hit counters in September. In connection with the launch of Blue Seduction for Women, Puig has formed a charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/Equity Fights AIDS. Antonio Banderas Seductive Fragrances will donate one dollar to Broadway Cares/ Equity Fights AIDS for each gift set of Blue Seduction for Women sold during the 2008 holiday season.

Earlier in the year, Puig inked a worldwide licensing accord with Grammy winning singer Shakira to develop fragrance and personal care products.

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