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6. Beiersdorf
Germany
www.beiersdorf.com
Sales: $6.38 billion
Sales:
$6.38 billion for cosmetics and toiletries. Corporate sales: $7.54 billion.
Key Personnel:
Thomas-Bernd Quaas, executive board chairman; Dr. Bernhard Düttmann; executive board member finance; Peter Kleinschmidt, executive board member human resources; Pieter Nota, executive board member brands; and Markus Pinger, executive board member, supply chain.Major Products:
Skin care, beauty care and toiletries sold under brand names that include Nivea, Eucerin, La Prairie, Slek, Labello, 8x4, Florena.
New Products:
Nivea Diamond Gloss hair products; Nivea My Silhouette body shaping gel; Nivea for Men Extreme Comfort; Nivea For Men whitening oil control (India); Nivea for Men DNAge anti-wrinkle moisturizer; Nivea Good-Bye Cellulite dietary supplement capsules (U.S. only); Eucerin Hyaluron-Filler eye care. Comments:
Sales of Beiersdorf’s consumer business segment—home to its skin care cosmetics and toiletries operations—rose 7.7% at current exchange rates to $6.38 billion.Nivea’s sales rose in all regions in 2007, allowing the brand to record global growth of 11.4%. Driving the success were products such as Nivea deodorant, Nivea body and Nivea for men. In addition, Beiersdorf said Nivea Visage Oxygen Power had a very good start, while the relaunch of Nivea Hair Care continued its success. However, bad weather hampered growth rates of the Nivea Sun line.
Eucerin met targets, recording growth of 19.6% in 2007 and the La Prairie Group recorded growth of 10.7%.
On a geographical basis, sales rose 4.8% in Europe. Sales results in Germany—which were affected by the shifting of exports to Dubai and Russia for Middle East and CIS regions, respectively—dropped 4.2%. Sales to customers within Germany were up 0.2%. In Western Europe (excluding Germany), sales rose 4.3%, and in Eastern Europe, Beiersdorf recorded another year of double-digit growth with sales up 27.7%. In the Americas, sales rose 12.5%, with North America up 4.9%. In Latin America, Beiersdorf recorded double-digit growth of 20%, with Brazil (+22.4%) and Mexico (+15.0%), and affiliates in Venezuela (+47.2%) and Argentina (+35.7%) bolstering the strong performance. In Africa/Asia/Australia, sales rose 26.2%.
