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28. Lornamead Group
United Kingdom
www.lornamead.com
Sales: $537 million
Sales:
$537 million (estimated).Key Personnel:
Mike Jatania, chief executive officer; Jon Osborne, chief operating officer; David Cardno, chief financial officer; Aart Weijburg, non-executive director; and Charles Hinkaty, non-executive director.Major Products:
Hair care—Aqua Net, Finesse, Harmony, Lypsyl, Vosene. Cosmetics and skin care—CD, Handsan, Tura. Fragrance and bath—Woods of Windsor, Yardley. Oral Care–Brilliant, Rapid White.
New Products:
Vosene new shampoo range, Finesse revitalizing shampoo, LypSyl Beeswax lip balm.Comments:
As one industry observer put it, Lornamead has been “M&Aing everything in sight,” and its strategy of acquiring and relaunching orphaned brands appears to be working for this privately-held London-based group. Sales in 2007 were estimated at $537 million.Lornamead acquires wayward brands with rich heritage and breathes new life into them with fresh marketing efforts, new packaging and updated formulations. One of its recent projects in the UK was the extension of the venerable Vosene shampoo line, which was created in 1949. In April, Lornamead, Inc. launched new Finesse Revitalizing shampoo and conditioner in the U.S. Next month, Lornamead will relaunch Yardley and Woods of Windsor.
