22. Pola
Japan
www.pola.co.jp
Sales: $878 million
Sales:
$878 million.
Key Personnel:
Satosh Suzuki, president, Pola Orbis Holdings Inc. and Pola Inc, Hiromichi Sagitani, president, Pola Chemical Industries, Inc.
Major Products:
Skin Care—Alvita, Whitissimo, Day + Day Vitax, Botanex, 1/f, Plenna, Polissima, BA, Signs Solution 28 Carats, Signs Solution Wrinkle Shot, Evangile; Cosmetics—Whitissimo, Silfique, Vivoke, Aniak, Maquifard, Super Suncare, Southern Call; Body Care—Feel & Heal; Hair Care—Idea Style, Simfree Hair Color; Men’s Care—Galantom, GR Shot S.
New Products:
Whitissimo base makeup.
Comments:
In November, Pola Orbis Holdings Inc. opened its first Russian outlet in a department store in Moscow. On the new products front, the company has combined brightening skin care with cosmetics in Whitissimo, a makeup line that includes primer, liquid foundation and pressed powder. The formulation allows brightening ingredients to continue penetrating the skin, according to Pola.