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Pola
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22. Pola
Japan
www.pola.co.jp
Sales: $878 million



Sales:

$878 million.

Key Personnel:

Satosh Suzuki, president, Pola Orbis Holdings Inc. and Pola Inc,  Hiromichi Sagitani, president, Pola Chemical Industries, Inc.

Major Products: 

Skin Care—Alvita, Whitissimo, Day + Day Vitax, Botanex, 1/f, Plenna, Polissima, BA, Signs Solution 28 Carats, Signs Solution Wrinkle Shot, Evangile; Cosmetics—Whitissimo, Silfique, Vivoke, Aniak, Maquifard, Super Suncare, Southern Call; Body Care—Feel & Heal; Hair Care—Idea Style, Simfree Hair Color; Men’s Care—Galantom, GR Shot S.


New Products:

Whitissimo base makeup.

Comments:

In November, Pola Orbis Holdings Inc. opened its first Russian outlet in a department store in Moscow.  On the new products front, the company has combined brightening skin care with cosmetics in Whitissimo, a makeup line that includes primer, liquid foundation and pressed powder. The formulation allows brightening ingredients to continue penetrating the skin, according to Pola.


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