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Clean & Clear Helps Teens Erase Ugly Yearbook Shots
To kick off the launch of new Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser, the Johnson & Johnson brand invited teens to erase their worst yearbook picture, and replace it instantly with a stylish headshot. On Sept. 20, the brand set up a special photo booth in Times Square in New York City where teens were offered on-site skin care consultations with dermatologist Dr. Gervaise Gerstner of Wexler Dermatology while an all-star team of celebrity hair and makeup artists touched-up their look prior to the shoot. The teens left the photo booth with a backpack containing the cleanser, a print copy of their picture, and their digital picture on a USB drive for easy uploading to their own social networking sites.

Redken for Men Shines at Urbanathalon in NYC


Redken For Men again was an official sponsor of the Men’s Health Urbanathalon and Festival Presented by Dodge that took place at South Street Seaport in New York City on Sept. 27. The multi-discipline race attracted nearly 1000 racers who competed individually as well as in three-person relay teams. Throughout the race, athletes encountered various “urban obstacles” that incorporated iconic city landmarks, all testing strength, agility and endurance, such as climbing 52 stories of 7 World Trade Center. Making the hair care brand’s presence even greater at this year’s event, Redken For Men runner Steven Kress won second place overall.
   
Competitor Steven Kress and the Redken employees who worked at the Redken For Men booth. From L-R: Sarah Liang, Samantha Smith, Trang Tran, Kelly Weikes, Steven Kress, Christina Tisone, Cynthia Verhave, Keith Gerchik, Caitlin DiBlasio and Nichole Rescildo.
At the conclusion of the race, 3000 participants, attendees and guests enjoyed a free festival featuring various activities including live musical performances, gourmet food tastings from local restaurants and other demonstrations. At the Redken For Men booth attendees received free hair consultation given by stylists from Spiff for Men, a NYC grooming salon, free product samples, dry-fit t-shirts, gym bags and basketballs.
    
“The Men’s Health Urbanathalon was the perfect venue to reach a large audience of men who care about how they look,” said Danielle Nagy, senior director, Redken media and event marketing. “We distributed over 5000 samples to eager attendees and they also had the chance to win a 3-month membership to Spiff NYC for unlimited haircuts, manicures and shoe shines.”

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