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current issue July 2015
 •  VO5 Rolls Out Frizz-Free Promotion  •  Q2 Sales Slip at Avon  •  Colgate Banks on Innovations to Boost Sales  •  Annual Sales Down at P&G  •  Estee Lauder Links Up With Opening Ceremony
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Celebrating National Lipstick Day
Christine Esposito, Associate Editor
July 29, 2015
From a healthy rise in mass market sales to tweens’ love of gloss and balms, those in the lipstick business have many reasons to smile.   Read More »
Get This Look: D&G Couture by Redken
Melissa Meisel, Associate Editor
July 20, 2015
Braids, knots, buns and more powered by foam mousse.  Read More »
Pretty Little Pout
July 20, 2015
GlamGlow enters a new category this Fall with lip care.  Read More »
Christine Esposito, Associate Editor
July 13, 2015
They're getting some bad press right now, but Lush knows they need love—and protection.  Read More »
The Latest Customizable Eyeshadow Kit
Melissa Meisel, Associate Editor
July 10, 2015
Bare Minerals Buxom brand gets it right.  Read More »
Truth in Packaging
Tom Branna, Editorial Director
July 6, 2015
Size does matter, says judge  Read More »
Tarteguard For Summer 2015
Melissa Meisel, Associate Editor
June 29, 2015
Check out the latest news from natural beauty brand Tarte.  Read More »
Nexxus Gets A Makeover
Melissa Meisel, Associate Editor
June 22, 2015
New ingredients added to a favorite formulation.  Read More »
Wen Adds Florals to Mix
Melissa Meisel, Associate Editor
June 11, 2015
Two new cleansing conditioners out now.  Read More »
Smashbox X Nicky Hilton
May 29, 2015
Limited edition cat-eye kits out now.  Read More »
Aloha, OPI!
Melissa Meisel, Associate Editor
May 18, 2015
Hawaii collection features hues that crossover into paint!  Read More »
Get This Look: Essie Dew Drops
Melissa Meisel, Associate Editor
May 4, 2015
Orange and bronze pop over a neutral base.  Read More »
Sunstar Adds On To Toothbrush Portfolio
April 20, 2015
The latest creation at Sunstar Americas is an expansion of three new lines of children’s toothbrushes under the Gum Brand name featuring popular characters from Saban’s Power Rangers, Lalaloopsy and DreamWorks Animation’s How to Tra…  Read More »
Early Spring Nail Care Tips & Tricks
Melissa Meisel, Associate Editor
April 6, 2015
Essie’s director of education shares some wisdom with Happi.com.  Read More »
West Coast Beauty Brand Chrome Girl Is ‘8-Free’
Melissa Meisel, Associate Editor
March 23, 2015
Happi checks out the Chrome Girl nail collection.  Read More »