Botanical Innovations New from Naturex

Naturex launched the first-ever Natural Deep Eutectic Solvents (NaDES)-based Eutectys botanical collection. Nature-inspired products have been setting the trend over the last few years as cosmetic formulators are constantly looking to expand the category in a sustainable way. NaDES are a new type of natural solvents that reproduce the plants’ intracellular environment and are an innovative way to answer market demand, said the company.
 
Indeed, while the most active molecules are synthesized at the very core of the plant cell, some of these metabolites are not always fully soluble in water or in lipid phases. Plants may instead store and transport these compounds in a third type of liquid phase: the so-called natural deep eutectic solvents (NaDES).
 
At the upcoming Cosmetagora show, to be held in Paris in January, Naturex will showcase Eutectys. This new botanical extract collection is based on a patented extraction process called Eutectigenesis, which consists of extracting the active compounds of the plant through the formation of NaDES. Eutectys is composed of six high-definition extracts that have undergone Eutectigenesis; this breakthrough eco-extraction technology offers a natural alternative to conventional solvents and makes it possible to capture the plant cell’s most precious metabolites, in order to obtain biomimetic extracts with augmented phytoactive profiles and improved performance. This botanical collection includes, among others, olive leaf, saffron flower, and horsetail, all well-known for their restoring and anti-ageing properties, and available for skin and hair formulations.
 
 “The use of deep eutectic solvents holds huge potential for the cosmetic category as well as numerous other industries. We are convinced that this technology is a game-changing innovation, and these joint research efforts in collaboration with the team that discovered NaDES technology will ensure rapid and successful results,” said Antoine Bily, Naturex’s Head of Research & Development.
 
More info: www.naturex.com