CVSL Acquires Betterware

CVSL Inc., Dallas,  has acquired Betterware Ltd., a United Kingdom-based houseware and home care cleaning products direct-to-consumer company. With about 5,000 distributors, Betterware conducts business throughout the UK and Ireland. For its last reported 12-month period, Betterware reported net revenue of approximately $36 million. 
 
Betterware is the 10th company to become part of CVSL.
 
CVSL's vice chairman and CFO John Rochon Jr. noted that there are significant similarities between Betterware and Kleeneze, another well-known UK direct-to-consumer company that CVSL acquired earlier this year. “These two famous brands and their sales networks will remain separate, while we expect major synergies in the operations of the two companies that we believe will yield efficiencies and improve profitability for both. The sales networks and customers of both companies should benefit.”
 
“With Kleeneze and Betterware side by side within CVSL, we have a powerful position in the U.K. home shopping market. With both of these two established consumer growth brands in the CVSL portfolio, we expect to have a total sales network of about 13,000 people in the U.K. market, making us a major income opportunity creator in the U.K. and Ireland,” he said. 
 
Best known for its extensive houseware and home care cleaning products, Betterware’s range has grown over the years in response to customers' needs and includes gifts, personal care and beauty, as well as outdoor and electrical products.