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October 1, 2015
By: TOM BRANNA
Editor
Carol’s Daughter has introduced the #BornandMade campaign, which celebrates the brand’s authentic story of “Born in Brooklyn. Made with Love.” “It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter. Carol’s Daughter has teamed up with I Am That Girl, a non-profit co-founded by Emily Greener that inspires girls to love, express and be exactly who they want to be. Together, they are creating a beautiful community of independent women from all walks of life. For the campaign, Carol’s Daughter will work with beauty blogger Naptural85 and activist and writer Michela Angela Davis. The campaign includes a series of videos highlighting what makes them beautifully unique. It will be supported by print ads featuring Price’s own story as well as the story behind Carol’s Daughter’s iconic beauty products.
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