Dove’s Pinterest Push

The Dove Self-Esteem Project has launched a new self-esteem Pinterest page to provide free self-esteem exercises, activities, and workshop guides to inspire women to embrace the opportunity to help the girls in their lives reach their full potential.
 
According to Jennifer Bremner, director of marketing for Dove, the new “Dove Self-Esteem Pinterest page demonstrates the power and ease of mentorship, and we invite parents, teachers and any person with a girl in their life to join us in helping the next generation develop a positive relationship with beauty.”
 
The Dove Self-Esteem Pinterest Page (Pinterest.com/SelfEsteem) offers every woman and girl a personal confidence-boosting board they can turn to when they need it most. The boards consist of more than 80 accessible, sharable pins, using educational curriculum developed by the Dove global advisory board, that address:

•   Five Self-Esteem Topics proven to have an impact on a girl’s body confidence and self-esteem, including ‘media and celebrity culture,’ ‘teasing and bullying,’ and ‘respecting yourself and self-care.’

•   Sample Scenarios such as ‘Parent who suspects her daughter may be experiencing cyberbullying’ and ‘Parent who wants to increase their own self-esteem to be a role model for their daughter.’
 
In addition, Dove’s new film, Change One Thing, offers a glimpse into the pressure girls feel to alter their appearance. The film aims to inspire girls to realize they don’t need to change one thing about themselves, and that with the help of mentors and role models, they can instead inspire change in the world around them, according to the Unilever brand.