Ecko Unltd Unveils New Scent

Ecko Unltd. Is launching a new men’s scent, Ecko Unltd. 72, and in honor of World Rhino Day yesterday, the firm has rolled out the #EckoRhinoRescue initiative.
 
In partnership with Save the Rhino International, Ecko Unltd. 72 will raise funds and conservation awareness for species worldwide. Rhinos have been around for 40 million years and are a crucial part of a wide range of ecosystems, but at the current rate of poaching rhinos face extinction in the wild in just 11 years.
 
For each Instagram post featuring the rhino—whether it's a drawing, stuffed animal, or selfie in a rhino T-shirt—and tagged #EckoRhinoRescue, Ecko Unltd. 72 will donate $1 to Save the Rhino International (up to $10,000). The initiative also includes an American college tour.
 
World Rhino Day, founded in 2010, is held each year on Sept. 22 to raise conservation awareness and honor all five species of rhino.  At the beginning of the 20th century there were 500,000 rhinos across Africa and Asia. Today only 29,000 remain in the wild.