PCR To Expand Operations

Princeton Consumer Research (PCR) will expand its North American operations with a newly constructed, state of the art, consumer research facility opening in St. Petersburg, FL later this year.

Following the success of the Princeton facility, demand has grown for PCR’s services across the US and globally. This growth can be attributed, in part, to the ever-rising pressure for products to comply with stringent safety guidelines. However, more organizations are testing their products to substantiate the bold claims made by their marketing departments in a bid to win their share of the market and avoid costly legal action.

“The demand for safety, efficacy and acceptability studies is on the rise daily. So, we’re happy to introduce our latest expansion plan and look forward to continuing to provide the highest level of service to our clients,” said Jane Tervooren, global director, client services. “The opening of our newest site in the US is a continuation of a company wide expansion for Princeton Consumer Research after 20 successful years headquartered in the United Kingdom.”

The new facility will be approximately 12,000 square feet, and will offer two of the largest environmentally controlled rooms in the US, as well as an enormous database of test subjects to fulfill any research requirement. 

PCR’s business focuses on consumer product testing in areas such as skin, hair, eyes and teeth.  Essentially, they perform clinical trials to substantiate any claim that a cosmetic, beauty, personal care product or ingredient states as a benefit or hazard to the consumer. 

“We pride ourselves on providing the highest level of customer service, and work with large and small clients alike,” said Tervooren.