Mets’ Ace Makes His Pitch for Axe

For young guys, for the most part, life is good. For their hair, life is even better and if you're a young guy, with hair on his head, who happens to pitch for the New York Mets, life is great! According to Unilever, there is a certain time in a guy's life when his hair is really good, when it looks and feels the best it ever will. This is his Hair Prime, and many guys are wasting it by using the same type of shampoo their mom bought for them years ago. In order to help guys recognize and celebrate this crucial time, Axe Hair is urging guys to make the most of their hair prime now, by using a shampoo that's specifically designed for men's hair care needs. To make its pitch to men, Unilever has signed New York Mets starting pitcher Matt Harvey.


According to Axe Hair data, 94% of guys say they use shampoo for “basic washing,” and are missing out on all the benefits the right shampoo can provide. Guys deserve to have the best hair they can, but using the same products from childhood just doesn't cut it anymore, they need a shampoo made with the specific needs of men in mind Axe Hair's full line of shampoos are formulated for guys to give them the confidence to maximize every day—and win the war against hat head, too.


“I wear a baseball cap everyday, so my hair goes through a lot. When I am off the field, I like to make sure I'm treating my hair right,” says Harvey. “With the help of Axe Hair, I am able to have healthy, full hair that makes me look and feel great.”


With over 70% of guys surveyed saying they use “whatever shampoo they've always used,” many guys are not receiving the proper benefits they need from their wash and care routine. Regardless of whether he is in his Hair Prime or not, using the right shampoo, made specifically for him, is the first step in getting the best hair possible.


“As the No. 1 brand in men's hair sales, Axe tailors a wash and care routine specifically designed for guys,” said Rob Candelino, VP-marketing, hair care for Unilever. “The range of Axe Hair shampoos helps guys with many key issues unique to men's hair, so they can look and feel confident as the best versions of themselves.”


The Axe Hair Care lineup includes:
• Axe Jacked Up Thickening Shampoo is ideal for fine and thin hair to make it look full and more voluminous;
• Axe Max Hydrate Shampoo is infused with kukui nut extract and cleanses the scalp while keeping your hair hydrated;
• Armor Anti-Dandruff Shampoo + Conditioner helps control dandruff and fight flakes with zinc pyrithione while leaving your hair feeling fresh;
• Axe Total Fresh 3 in 1 Shampoo + Conditioner + Body Wash provides guys with an all-over reinvigorating and fresh feeling from head to toe; and
• Axe Dual 2-in-1 Shampoo + Conditioner gives a balanced level of cleansing and moisture.


While Harvey may be the face of Axe Hair, Unilever may have struck out when it comes to signing a Mets pitching ace. After all, who's got more recognizable locks in the New York sports world than Jacob deGrom?