Biossance Partners with I AM THAT GIRL

Following the launch of its first consumer beauty brand called Biossance, Amyris has announced a partnership with nonprofit I AM THAT GIRL.

Amyris plans to support local I AM THAT GIRL chapters around the country to create healthy conversations and mentorship programs to address the emotional, mental, and physical well-being of girls everywhere.

The partnership between will kick-off on July 23  with the “Summer School” program, a series of educational offerings designed to enable girls to harness their confidence and beauty from within, emphasizing emotional intelligence, professional and leadership skills and personal growth. The partnership will entail a number of social media and other communications activities toward promoting the movement and philosophy of I AM THAT GIRL while generating community buzz and involvement in the “7-Day Embodied Challenge.”

Participants will have the chance to earn prizes, including one-on-ones with the community of experts supporting the Biossance brand, Candice Kumai, Vicky Vlachonis and Nitika Chopra. The team of beauty, fitness and wellness experts will also be leading a customized 30-day challenge this summer that will consist of tips, recipes, facts, and helpful content to encourage women to live life to the fullest and nurture their health in mind, body and spirit – while elevating the beauty of their skin.

Later this year, Amyris plans to be the first corporation to establish a premiere mentorship series with I AM THAT GIRL. The series will pair Amyris mentors and resources with girls from the I AM THAT GIRL community, helping them create a professional and personal network of support.

Biossance, which says it is “dedicated to using science to make the scarce abundant, the rarified accessible, and the natural sustainable,” features Neossance Squalane in its skin care range.