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Shiseido taps tennis star Ana Ivanovic for WetForce suncare.
June 30, 2015
By: Christine Esposito
Editor-in-Chief
Shiseido has tapped Ana Ivanovic to represent its WetForce suncare system. “Ana Ivanovic is known for overcoming the odds on her road to success and for her refreshingly relatable personality,” said Yoshiaki Okabe, general manager and international brand director for Shiseido’s Global Business Division. “With WetForce, Shiseido has also overcome substantial odds and has created a new kind of relationship between sunscreen and water. As a company, Shiseido exists to help women achieve and protect their own beauty. The partnership between Ana and Shiseido symbolizes a mutual dedication to skill, tenacity, innovation, education and reaching for higher levels of performance at every opportunity.”
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