Zim’s is Now Zim’s Max

Perfecta Products, Inc. has rebranded its Zim's product line as Zim’s Max, and is rolling out a new logo and package design. 

The new packaging is a move to better position the Zim’s Max product line under a single identity, while the new identity reinforces the company’s product development approach of starting with nature’s best ingredients and making them perform better through science, according to the company.

“After years of growth, numerous happy customers, and many new additions to the product line, the timing is right to enhance our brand,” said Perfecta Products’ director of marketing and sales, Mark Smith. “The new Zim’s Max visually unites our product portfolio around an enhanced brand promise. With more than 60 years of success, we are thrilled about our next chapter with Zim’s Max.”

With the rebrand, Zim’s Max also introduces the selling line, “Nature’s Best, Made Better,” accompanied by a new brand mark.

All of the current Zim’s products will be available under the Zim’s Max brand. Porudcts are slated to hit the shelves of major retailers nationwide starting this summer.