Sun Products Adds All Radiant

Sun Products has expanded the All laundry stable with new, All Radiant, a new liquid detergent designed to “restore whites and protect colors over time at 30% less cost than the leading brand.” The result is clothing with a new lease on life, transforming dull hand-me-downs into beautiful and bright pass-me-ons, according to the company.

All Radiant is formulated with patented Fiber Shield Technology, which helps protect colors and makes dingy whites look whiter. This technology is especially helpful when it comes to the idea of hand me downs.

“All Radiant was developed through a deep understanding of the needs of busy families,” said Lora Van Velsor, vice president of marketing for All. “We use a national 365-day consumer survey (a laundry ‘diary’ of sorts) to uncover needs and desires not currently being met by detergents in the category. One of the universal challenges we uncovered was extending the life of clothes, especially for moms with multiple kids in the household. All Radiant is a perfect solution, it not only helps clothes look newer longer but at a great value versus those more expensive detergents.”